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Tap Into the Three Proven Strategies that Build Your Online Authority

September 12, 2023 by Andrea Weckerle

Boosting your online authority helps you create a strong foundation of trust and influence in your field. In a recent livestream, Zoetica Media founder Kami Huyse shares the three tried-and-true strategies to elevate your authority and supercharge your business to new heights!

1. Discover the Authority Content Plan
2. Master the Community Connect Map
3. Unlock the Authority Accelerator Method  Successfully implementing these strategies play an important role in whether or not your business thrives in today’s highly competitive business environment. Start read more...

Filed Under: Connect, Featured, Instant Authority Tagged With: instant authority, Smart Social Mastery, Smart Social Secrets, social media, Tools. Instant authority

Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!

September 5, 2023 by Andrea Weckerle


If you’re magnificent at getting your clients’ strategic content created and published, but repeatedly fail at making your own see the light of day, it's time to turn things around!

Prioritizing client needs is often necessary, but that doesn’t mean you should overlook the importance of promoting yourself and your business. Showcasing your unique skills and demonstrating your expertise boosts your credibility and also widens your reach. By building a strong reputation, you don’t just reassure existing clients that they’re in good hands, you also attract new clients who want the same valuable experience. read more...

Filed Under: Create, Featured, Smart Social Secrets Tagged With: Create, instant authority, Smart Social Secrets

The Killer App is You 

August 23, 2023 by Andrea Weckerle



Finding a way to rise above all the noise on social media may seem impossible, but Zoetica Media founder Kami Huyse has a sure-fire way that uses authenticity to draw others to you.  Show Your Personal Side  “The number one ‘killer app’ for you is your personality,” she says. Too often “we don't show who we are, we don't show what we bring to the table, and we don't then attract anyone to connect with us.”  Rather than showing up on social media just when we’re announcing or promoting something, she recommends “think[ing] about ways to show your personality that are going to bring people in” all the read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Smart Social Secrets

Why You’re Not Getting Enough Business Referrals

August 21, 2023 by Andrea Weckerle

social media




If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.

New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals. 

But what if read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Connect, Smart Social Secrets, social media, Social media for business

These Marketing Mistakes Could Cost You $1000s

August 15, 2023 by Andrea Weckerle

“Learn from the mistakes of others. You can't live long enough to make them all yourself.”
– Eleanor Roosevelt Being in business means you’ll inevitably make some mistakes. But certain mistakes are harder to swallow than others, like the ones Zoetica Media founder Kami Huyse warns about in her recent Smart Social Mastery Tips livestream. She wishes someone had advised her what to look out for years ago when she was starting out.  Do-It-Yourself to the Extreme Is a Mistake Being willing to roll up your sleeves is a necessary trait for consultants and read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Smart Social Secrets, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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