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Breaking the Niche Myth: Finding Success as a Generalist

November 1, 2023 by Andrea Weckerle

multi • potential • ite
a person with many interests and creative pursuits
– Emilie Wapnick
The advice to "niche down" has been a mainstay for entrepreneurs and consultants seemingly forever. But it turns out that people who have experience in a lot of areas may find greater success in embracing and leveraging their full range of knowledge and skills.

Zoetica Media founder Kami Huyse explored this notion in a recent livestream, read more...

Filed Under: Create, Featured Tagged With: Smart Social Secrets, Social Media, Social media for business

To Harness the Full Power of AI in Your Marketing, Apply a Human Touch

October 25, 2023 by Andrea Weckerle

Harnessing the power of artificial intelligence is necessary for businesses that want to stay relevant and competitive. But the key to using AI’s capabilities doesn’t lie in handing over all decision-making and creativity. AI isn’t a replacement for human insights and judgements.  In fact, quite the opposite: To fully benefit from AI, it’s necessary to apply a human touch.

To explain how to do this, Zoetica Media founder Kami Huyse recently outlined the very best ways for marketing professionals and consultants to use AI to help them get noticed, stay noticed, and grow read more...

Filed Under: AI, Cool Tools, Featured Tagged With: AI, AI Artificial Intelligence, AI for business, AI Tools, Create, openAI, Smart Social Secrets, Tools. Instant authority

How to Build an Evergreen Lead Generation and Marketing Asset Without Breaking a Sweat 

October 11, 2023 by Andrea Weckerle

If you’ve ever wondered how the experts create evergreen assets, this post gives you a behind-the-scenes look at how Zoetica founder Kami Huyse applied what she teaches others to her own work. More specifically, it explains how Kami used the approach outlined below to build her most recent evergreen marketing asset, the Pathway to Mastery system, which she shared over a seven-week period and then bundled together as a free asset.  If you’re a consultant, solopreneur, or small agency owner, use it to market your products or services and read more...

Filed Under: Featured, Instant Authority, Smart Social Secrets Tagged With: instant authority, Smart Social Mastery, Smart Social Secrets, social media

How to Build a High-Converting Sales Page in Minutes with AI

October 4, 2023 by Andrea Weckerle

Sales pages play a pivotal role in driving business success, yet the struggle to create compelling ones is real. Too often consultants and small business owners cobble something together, cross their fingers, and hope for the best.  If you’re unsure how to create sales pages that convert, say goodbye to the guesswork with Zoetica Media founder Kami Huyse’s recent livestream where she walks through the process of how not only to grab your audience’s attention but also keep it!

Using the landing page of her membership program read more...

Filed Under: AI, Cool Tools, Featured, OpenAI Tagged With: AI, AI for business, openAI, Sales, Smart Social Secrets

Building Your Social Media Platform With Authenticity and Heart

September 27, 2023 by Andrea Weckerle


Being a positive influencer goes beyond numbers. Rather than focusing obsessively on views, clicks, and other analytics, showing up authentically is based on a service mindset. Sharing your genuine self through social media gives you a platform to express yourself and connect with others on a deeper level. And in doing so, people get to know your talents, ideas, and accomplishments.

Especially for people who are uncomfortable with self-promotion, it’s a wonderful way to make yourself known without feeling like you’re bragging or humblebragging.

Someone who read more...

Filed Under: Community Building, Featured, Smart Social Secrets Tagged With: Smart Social Secrets, social media, YouTube

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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