Some people ask me why I bother with Second Life. It is a fair question.
I am taking precious time to learn about this technology because I believe that 3D, 360-degree marketing and public relations will become the next big thing.
I also think that it will continue to break the four walls of Second Life. And to prove my point, Ike Pigott, a former blogger and friend, just sent me this link to Visitorville.
via Amy’s Blog.
Visitorville helps you to visualize Web stats by viewing them as people visiting a city environment.
Especially if you realize how hard it is to get your hands around web stats, as this BusinessWeek article on Monday pointed out.
There are many ways to look at, and track, statistics, especially with the advent of new technologies that make the old way of counting unique users and page views so Web 1.0. How advertisers, marketers and companies will adjust to the new realities that new technologies bring to the table is yet to be seen.
Meanwhile, the power that these new tools have to help people visualize and communicate complex concepts can’t be underestimated. Already, Microsoft Live Labs is doing something similar with photographs with Photosynth, creating a collaborative 3D environment that will be built from your family vacation snapshots.
And closer to home, my engineer husband uses 3D modeling to solve very complex problems, like how to make sure the space shuttle is safer.
This stuff is not science fiction or a petty waste of time, it is the next generation of the Web and as communicators, we need to learn how to use it effectively.