“Learn from the mistakes of others. You can't live long enough to make them all yourself.”
– Eleanor Roosevelt Being in business means you’ll inevitably make some mistakes. But certain mistakes are harder to swallow than others, like the ones Zoetica Media founder Kami Huyse warns about in her recent Smart Social Mastery Tips livestream. She wishes someone had advised her what to look out for years ago when she was starting out.  Do-It-Yourself to the Extreme Is a Mistake Being willing to roll up your sleeves is a necessary trait for consultants and read more...

Customers in general don’t like hard sales tactics. In fact, most of them loath such an approach. Even the success you may have in a few rare cases doesn’t outweigh alienating the majority of your prospects.

A better approach is to focus on building trust and rapport so your prospects feel they’re making their own buying decisions, not being forced. You want to persuade them, not make them feel they’re being pressured.

Below, Zoetica founder Kami Huyse outlines the 5 steps you should take to attract the right customers for your business.  1. Define your target audience. It all starts with defining your audience. You read more...