We put in hour after hour to ensure our business provides top-level service for our clients. But when it comes to promoting ourselves and our work, some of us have a mental block. We come up with all sorts of creative reasons for why promotion simply isn’t right for us. The fact is, though, that we can build influence by self promotion – and are thus able to better achieve our goal of growing our business and helping even more people. So what’s behind the “promotion shy” stance so many take? Often it’s discomfort and fear. Concerns range from thinking we’re not polished enough to present on social media and being afraid of someone read more...
The Transformative Power of Tenacity for Business Success
In today’s frequently volatile business environment, navigating through challenges and setbacks requires not just strategy and skill, but also embracing a winning mindset. Zoetica Media founder Kami Huyse recently appeared on Ingor van Rooi’s Wonder Women Wednesday show to share her suggestions for effectively dealing with obstacles and harnessing the power of tenacity to unlock your and your business’s full potential. Although she now runs a successful social media marketing read more...
Using Social Media to Strengthen Your Community and Build Your Business
With the continued fragmentation of social networks, growing and nurturing your community through social media is more important than ever. As Zoetica Media founder Kami Huyse urged in a previous blog post, “I don’t care what platform you’re on, start by creating that community with people.”
The importance of community was a topic she and Alan read more...
Self-Publish a Book to Establish Expertise, Increase Visibility, and Build Your Network
Have you ever dreamed of writing a book and adding “author” to your list of accomplishments? 📘 Or maybe you already have a book under your belt and are wondering whether self-publishing is the way to go for your next one?
Zoetica Media founder Kami Huyse and eCommerce business consultant Veronica Jeans have answers! Both have used self-publishing to establish their expertise, increase their visibility, and build powerful networks.
They read more...
How the 24-Hour Launch of The Most Amazing Marketing Book Ever Put it on Amazon’s Bestseller List
When writing a book, most authors invest in drafting, writing, and editing it to perfection. But that’s only half of the equation for how to make a book a success. To achieve the desired result – getting people to buy and read their work – authors need to invest just as heavily in the marketing side of things.
Think of it this way: You may be writing one of the most wonderful books in the world, but if no one knows about it, it’s never going to make the impact in people’s lives and businesses you know it can through wide distribution.
Executing a carefully designed marketing plan makes all the difference. “In read more...
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