Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry.
To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year.
1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality
Kami discussed each trend in read more...
The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
“You cannot escape the responsibility of tomorrow by evading it today.” ― Abraham Lincoln
If you’re anything like Zoetica Media founder Kami Huyse, you’re not always in the mood to be visible, even when you know it’s necessary for your business. It happens to all of us at some time or another!
That’s why Kami developed a 5-part sustainable Visibility Plan that overcomes any hesitancy and procrastination you might be feeling and ensures you show up on a regular basis so you can continue to promote and grow your business.
1. Adjust your mindset
2. Employ a structure
3. read more...
Are You Ready for AI in Creative Work?
If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!” While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...
Social Media Managers Are All Grown Up
When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.
The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.
This was particularly evident during the pandemic when they served as first responders of sorts. read more...
How to Survive Major Changes in Social Media
You’ve probably noticed that there have been a lot of changes on social media platforms of late.
LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes.
If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...
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