No one likes to feel they’re being manipulated or pressured into doing something, least of all your existing or prospective clients.
And besides, no decent marketing, PR, or communications consultant, coach, and small agency owner wants to be slimy and use hard core fear or emotional bullying tactics to make a sale.
However, getting and selling to your clients IS important, so read on to learn how to do it ethically and with integrity. 💝
It may sound counterintuitive, but the best way to sell someone on something is not to sell them anything at all!
Here are Zoetica founder Kami Huyse’s top 3 recommendations read more...
The Magic of 3 Is Key To Getting More Done in the Long Run
By her own admission, Zoetica’s CEO Kami Huyse is a master procrastinator. For years she tried making lists to stay on track. But the better she got at writing down all the bazillions of things that needed to be done, the more she ended up completing few and sometimes even none of the tasks! 🤨 Kami realized that staring at an endless list of to-dos led to her feeling overwhelmed and shutting down. She knew there had to be a better way! “I think sometimes we focus on too much and think read more...
The Proven Way Consultants Can Get Instant Authority and Top Visibility for Their Own Business
Admit it, you’re great at promoting your clients, helping them create long-term relationships with their audiences, and even stepping in during times of crisis. Take a bow! 😊 You provide excellent service while quietly staying in the background, as you’ve probably been trained to do as marketing, PR, or communications consultants. When it comes to your own business, though, you’re not quite as good at getting results for yourself. Something always seems to get in the way, from client deadlines and priorities to not quite knowing where to start. Meanwhile, it seems the loudest people receive all the attention and read more...
The Ultimate Example of Repurposing Content: How Dayna Steele Made Lemonade Out of Lemons
Dayna Steele is used to wearing many hats. She’s a motivational speaker, a podcaster, a broadway investor and producer, the author of multiple books, and an actor and playwright. 🎩 Without question she’s a woman who gets things done! You may wonder how Dayna read more...
6 Genius Ways to Stretch Your Content
The Secret Way to Create Stellar Content and Grow Your Community Without Burning Yourself Out You want to serve and connect with your audiences by giving them fabulous content. That’s great! 🌻 And there are two ways to do that. The first is by spending hours upon hours creating original, never-before-seen content that you share only a single time, and then repeating that process over and over again. The second involves working smartly and repurposing the valuable content you already have in new ways. I’m sure you know which one is better! 💪 Here’s the thing to remember: your audiences benefit either way. So don’t drive read more...