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How Influencers Can Expand Their Reach Through Amazon Livestream

August 17, 2022 by Andrea Weckerle

For influencers looking to engage with their audiences, livestreaming is enormously powerful. Many are already using YouTube, Facebook, and Twitter, but there’s another platform influencers should consider, namely Amazon Live.

Zoetica Media founder Kami Huyse invited read more...

Filed Under: Featured, Influencer Outreach, SocIal Media Tactics Tagged With: Amazon, Livestreaming, Sales, SMBHOU, Social media for business

How to Harness the Power of Podcasting for You and Your Brand

August 10, 2022 by Andrea Weckerle

podcast, SMBHOU

If you’re wondering whether launching a podcast is worth it, the answer is YES! While podcasts have been around for years, their listenership really took off during the pandemic when people spent lots of time at home. And since then, their popularity has remained strong.  At a recent Houston Social Media Breakfast, podcasting coach and Pod Houston founder Ozeal Debastos noted that while many podcasts exist, the number of truly active ones is read more...

Filed Under: Featured, SocIal Media Tactics Tagged With: Podcast, Podcast Insights, SMBHOU, social media, Social media for business

What Social Media Algorithms Really Care About and Why It Matters

August 1, 2022 by Andrea Weckerle

An abstract illustration of what a Social Media Algorithm might look like. It includes paint pulled across a canvas in lines with varying colors.

Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...

Filed Under: Featured, Industry Trends, Strategy Tagged With: Algorithms, Facebook, Instagram, LinkedIn, social media, Twitter

Valuable Insights and How-Tos for Your Business from Social Media Day 2022

July 26, 2022 by Andrea Weckerle

Social Media Breakfast of Houston featured an amazing lineup of speakers for Social Media Day 2022 who dropped insight after insight about how to use social media to support and grow every kind of business. Check out the summaries below for a brief taste, then watch the full video replays! 
Case Study: Building a Social Media Brand with the Dumpling Dudez Launched in April 2019, Dumpling Dudez has amassed a loyal following not just because of the deliciousness of its dumplings (homemade read more...

Filed Under: #SMBHOU, Strategy Tagged With: SMBHOU, social media, Social media for business

How to Avoid Falling into the Social Media Misinformation Trap

July 22, 2022 by Andrea Weckerle


Social media has the potential to bring friends and families closer together, and help businesses create deeper connections with their customers. Yet it can also sow division and serve as a conduit of misinformation, intentionally agitated by bad actors creating dissension and discord.  At a recent Houston Social Media Breakfast and Impact HUB Houston livestream event, Zoetica Media founder Kami Huyse invited Karen Naumann, APR, PMP to talk about misinformation, read more...

Filed Under: #SMBHOU, Crisis Communication Tagged With: misinformation, Public Relations, SMBHOU, social media, Social media for business

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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