Being skilled isn’t enough these days, it’s merely the starting point. Rather, you have to stand out from all the other professionals in your field to convince your prospective clients that you are the one who can serve them the best. To do that, follow these three steps: Your superpower is the process you bring to the marketplace and use to help your clients achieve their goals. 🔥 – Kami Huyse Everyone has a process, even if they haven’t yet formalized it. Think about it this way: Your process is the sum of all parts for how you get your clients from where they are read more...
How to Create a Stellar Team Without Hiring a Single Employee
You know how to roll up your sleeves and don’t shirk hard work, but at some point you realize you can’t do it all alone. As you grow it’s inevitable you’ll need outside help.
That applies whether you head up communication and marketing for a company or if you run your own business, agency or consultancy.
If you’re not quite ready to hire full- or even part-time staff, there’s a great option available that will still get you excellent results: hiring contractors and agencies. 👭🏾
Below are Zoetica Media founder Kami Huyse’s 5 top recommendations for creating your own stellar team and getting the best read more...
Create a Social Media Plan that Takes Half the Time
There are 168 hours in a week, and although that’s not an insignificant amount, we often feel we’re in a chronic time deficit. For some of us that may be due to having too much on our plates. Prioritizing what’s important and discarding what’s not makes a huge difference in regaining control of our schedules. But even after we’ve eliminated unnecessary busywork, we need to ensure we’re not hemorrhaging precious time. That’s where the creation of smart processes and workflows comes in. Zoetica Media founder Kami Huyse is a big proponent of streamlining social media and making it work for your specific read more...
Overcoming Roadblocks that Keep You From Growing on Social Media
Before social media first began in the late 1990s and early 2000s, many regarded technology as something only the ultra-geeky gravitated towards. But by 2020, there were over 3.6 billion social media users worldwide, a number that is read more...
How to Create 6 Months of Strategic Content in 2 Hours (Or Less)!
As a PR and marketing consultant, it’s vital that activities which help you get and sell to clients become a focal point of what you do. Neglecting your own marketing can be a death knell.
But what if you’re already pressed for time and feel you can’t possibly squeeze more into an already packed day?
Fortunately there is a process tailor made for creating strategic marketing material that moves your business forward and saves you valuable time! 🥂
Zoetica founder Kami Huyse created it while running the Communities That Convert podcast with co-host Madalyn Sklar a few years ago when she needed a steady influx of content read more...