Before social media first began in the late 1990s and early 2000s, many regarded technology as something only the ultra-geeky gravitated towards. But by 2020, there were over 3.6 billion social media users worldwide, a number that is read more...
How to Create 6 Months of Strategic Content in 2 Hours (Or Less)!
As a PR and marketing consultant, it’s vital that activities which help you get and sell to clients become a focal point of what you do. Neglecting your own marketing can be a death knell.
But what if you’re already pressed for time and feel you can’t possibly squeeze more into an already packed day?
Fortunately there is a process tailor made for creating strategic marketing material that moves your business forward and saves you valuable time! 🥂
Zoetica founder Kami Huyse created it while running the Communities That Convert podcast with co-host Madalyn Sklar a few years ago when she needed a steady influx of content read more...
How to Turn Things Around When You’re Feeling Unmotivated & Stuck
Maybe this has happened to you: For months on end you excitedly seized the day, energetically giving it your all, and then… you feel like a deflated balloon. 📌
Zoetica Media founder Kami Huyse recently shared how, after a difficult transitional period at her agency, she found herself completely worn out and unmotivated. Beyond continuing to serve her existing clients, she merely wanted to coast along at an easy and comfortable pace.
A few years later, she still felt painfully adrift. Fortunately, after some trial and error, she found her way read more...
When You Shortcut Results for Your Clients, You Both Win
Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results. And she’s learned that to make such wins happen, two things need to be put in place: Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are operating from the same foundational knowledge we are. We think everyone knows and understands the basics. The result is that we sometimes end up jumping a read more...
How to Get Clients to Buy Without Trying
No one likes to feel they’re being manipulated or pressured into doing something, least of all your existing or prospective clients.
And besides, no decent marketing, PR, or communications consultant, coach, and small agency owner wants to be slimy and use hard core fear or emotional bullying tactics to make a sale.
However, getting and selling to your clients IS important, so read on to learn how to do it ethically and with integrity. 💝
It may sound counterintuitive, but the best way to sell someone on something is not to sell them anything at all!
Here are Zoetica founder Kami Huyse’s top 3 recommendations read more...