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How to Harness the Game-Changing Power of Live Events

June 20, 2024 by Andrea Weckerle

If there’s someone who truly knows the ins-and-outs of live events, it’s Phil Mershon. He’s the mastermind behind Social Media Marketing World, an event known for transcending the ordinary by blending immersive experiences with practical insights. He’s also the author of the new book Unforgettable: The Art and Science of Creating Memorable Experiences.  Zoetica founder Kami Huyse spoke with Phil during a recent read more...

Filed Under: Connect, Featured Tagged With: Community Building, Create, Events, Live Events

Building Bridges, Not Walls: Choosing Collaboration Over Competition

June 5, 2024 by Andrea Weckerle

In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors.  Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...

Filed Under: Community Building, Connect, Featured Tagged With: Connect, Ethics, social media, Social media for business

To TikTok or Not? What Brands Should Consider

March 12, 2024 by Andrea Weckerle

TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.

What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...

Filed Under: Connect, Featured, Smart Social Secrets, Social Networks Tagged With: Connect, connect. smartsocialsecrets, Smart Social Secrets, social media, Social media for business, TikTok

How To Get Attention on Social Media RIGHT NOW

March 5, 2024 by Andrea Weckerle

With the proliferation of artificial intelligence and its increased use in the content creation space, there’s a seeming downwards trend towards sameness. To help others avoid getting pulled into the vortex, Zoetica Media founder Kami Huyse shared how to stand out on social media in an original and memorable way. Avoid These Five Common Mistakes Not doing the wrong things is as important as doing the right things, Kami knows. She therefore shared the main points from Renae Gregoire‘s Forbes article read more...

Filed Under: AI, Connect, Featured Tagged With: Connect, Smart Social Secrets, smart social sparks, social media

Decoding LinkedIn’s New Algorithm

March 5, 2024 by Andrea Weckerle

Over a billion people globally in 200 countries are on the professional networking site LinkedIn, with 65 million people using it to search for jobs each week, making it the biggest social platform for professionals.

Given its importance in the business world, consultants and communications professionals need to apply best practices to maximize LinkedIn’s full power. Knowing what works today versus just a few years ago is vital.

In a recent livestream, read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Connnect, Smart Social Secrets

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore
  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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