Becky Myers, co-owner of MyHart Communications, has lived the ups and downs of running her own business. A communicator with over twenty years experience, she began her career on the journalism side before becoming a public relations professional. In a recent livestream, she shared insights and tips on building a successful business and what other communications professionals need to know to do the same.
Get Expert Help to Set Up Your Business
She stresses the importance of ensuring you set up your business read more...
The Killer App is You
Finding a way to rise above all the noise on social media may seem impossible, but Zoetica Media founder Kami Huyse has a sure-fire way that uses authenticity to draw others to you.
Show Your Personal Side
“The number one ‘killer app’ for you is your personality,” she says. Too often “we don't show who we are, we don't show what we bring to the table, and we don't then attract anyone to connect with us.”
Rather than showing up on social media just when we’re announcing or promoting something, she recommends “think[ing] about ways to show your personality that are going to bring people in” all the read more...
Why You’re Not Getting Enough Business Referrals
If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.
New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals.
But what if read more...
These Marketing Mistakes Could Cost You $1000s
“Learn from the mistakes of others. You can't live long enough to make them all yourself.”
– Eleanor Roosevelt
Being in business means you’ll inevitably make some mistakes. But certain mistakes are harder to swallow than others, like the ones Zoetica Media founder Kami Huyse warns about in her recent Smart Social Mastery Tips livestream. She wishes someone had advised her what to look out for years ago when she was starting out.
Do-It-Yourself to the Extreme Is a Mistake
Being willing to roll up your sleeves is a necessary trait for consultants and read more...
Book Launch Marketing 101 for Experienced and First-Time Authors
Writing a book can be one of the best ways to share your ideas with the world. It showcases your expertise and can serve as a credibility tool for your business. In a recent livestream, Zoetica Media founder Kami Huyse shared the approach she’s using for the launch of The Most Amazing Marketing Book Ever, a book featuring insights from 35 top marketing experts from across the world. Standing Out in the Crowd by Caring About Your Audience “One of the biggest problems with book launching in read more...
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