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Master the Subtle Art of Selling Without Selling

February 28, 2024 by Andrea Weckerle

No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?

In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers. It’s Ok to Hate read more...

Filed Under: Connect, Featured, Strategy Tagged With: Connect, Smart Social Secrets, social media

The Deepening Interplay Between AI and the Communications Profession

January 30, 2024 by Andrea Weckerle


Understanding the nuanced and deepening interplay between artificial intelligence and the communications field has become a strategic necessity for practitioners and agencies. In a recent livestream, John Elsasser, Publications Director of Public Relations Society of America and host of the LinkedIn show Strategies & Tactics Live, spoke with Zoetica Media founder Kami Huyse about the continued importance of online community building and the dangers of sitting on the AI sidelines. Online Community Building in the Early Days Kami started read more...

Filed Under: AI, Connect, Featured Tagged With: AI, ChatGPT, Connect, connect. smartsocialsecrets, openAI, Social media for business

Develop these Leadership Traits in 2024!

January 16, 2024 by Andrea Weckerle

“The quality of your life is in direct proportion to the amount of uncertainty you can comfortably deal with.” ~Tony Robbins To help professional communicators start the year off strong amidst a period of rapid change, Zoetica Media founder Kami Huyse spoke with certified coach Ken Jacobs about the 9 vital traits he believes all communication leaders should develop and implement in their professional lives.

Covered in depth in his complementary eBook read more...

Filed Under: Aspirational, Connect, Featured Tagged With: Connect, connect. smartsocialsecrets, leadership

Leveraging Social Audio Platforms to Build Community

September 27, 2023 by Andrea Weckerle

Video is considered social media royalty, but audio is extremely powerful as well. It’s also a magnificent way to build community, as social media strategist Madalyn Sklar shared during a recent Social Media Breakfast Houston hosted by Jennifer Texada.

Madalyn is the host of the popular #TwitterSmarter chat and a variety of weekly Twitter Spaces audio discussions, as well as the read more...

Filed Under: #SMBHOU, Connect, Featured Tagged With: SMBHOU, social media

Tap Into the Three Proven Strategies that Build Your Online Authority

September 12, 2023 by Andrea Weckerle

Boosting your online authority helps you create a strong foundation of trust and influence in your field. In a recent livestream, Zoetica Media founder Kami Huyse shares the three tried-and-true strategies to elevate your authority and supercharge your business to new heights!

1. Discover the Authority Content Plan
2. Master the Community Connect Map
3. Unlock the Authority Accelerator Method  Successfully implementing these strategies play an important role in whether or not your business thrives in today’s highly competitive business environment. Start read more...

Filed Under: Connect, Featured, Instant Authority Tagged With: instant authority, Smart Social Mastery, Smart Social Secrets, social media, Tools. Instant authority

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore
  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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