If customers can’t see themselves mirrored in a brand or company’s marketing, there’s a strong possibility they’ll feel the product or service isn’t meant for them. Marketing should reflect the United States’ diverse population, yet unfortunately it sometimes falls short
Social Media Breakfast of Houston co-founderJennifer Texada invitedShana Sumers, Senior Manager, DEIB at Hubspot, Alicia Brownell, read more...
How to get media coverage for your brand using your expertise
We’re all experts in something. Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand. Doing that has landed Zoetica Media founder Kami Huyse spots on Good Morning America and multiple appearances on Fox 26 Houston’s The Isiah read more...
A 6000% Organic Growth in Facebook Followers in Just A Year
To the naysayers claiming Facebook is dead, Bart Graham, Sr.’s success proves them wrong. Bart is the Development Officer for the Commemorative Air Force (CAF) Tampa Bay Wing and grew its Facebook page from zero to over 6000 followers in a mere twelve months, all organically.
Bart, a member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, recently read more...
Attracting and Keeping Your Dream Clients
For consultants, having clients with whom they are in alignment positively contributes to the delivery of high-quality results and overall client satisfaction. It also creates a more enjoyable work environment, which in turn increases the likelihood of a continued relationship and even referrals.
It’s why Zoetica Media founder Kami Huyse said that finding the right clients to work with “is a big deal” and admits she has “always had a high expectation of my clients and I often say that at Zoetica… we are an extension of our client's team.”
In a recent read more...
Amplify Your Brand with the Power of Livestreaming
Are you looking for a proven method to boost awareness, increase engagement, and amplify your business's message? 🎯Then consider livestreaming! Whether you’re a passionate-led entrepreneur, a service-based business, a small business, a nonprofit, or an internal communications team, it’s a great way to achieve these goals.
Zoetica Media founder Kami Huyse recently sat down with digital marketing professional and experienced livestreamer Anh Nguyen to share insights and best practices about the power of read more...
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