Yesterday I asked readers to send me their posts about corporate blogging as I prepare for a talk Alan Weinkratz and I are giving next week for IABC.
Already, many of you have sent in responses, and I added a few of my favorites too. But if you are inspired to post over the weekend, or on Monday, just send me your link and I will add it to the list.
Also, if there is a classic post you think I have missed (which I probably have), let me know and I will add it in:
What makes a blog a blog? How is it different from an Internet Chat Room or a Bulletin Board?
- What are blogs and why are they important?
- Resources on Blogging
- The difference between message boards and weblogs
- Online Public Relations – an introduction, a series of podcast lectures and blog posts
- What is a blog and should you have one?
How does corporate blogging fit into a PR Plan? How is it measured?
How can blogging be measured for ROI as a communication tool?
- Success is by traffic, links or influence?
- So what's Charlene Li's ROI on blogging?
- Charlene Li's Blog: Calculating the ROI of blogs – it’s not about the math
- A Suggested Equation for ROI
- Relationships as a PR goal
- The RBI of Blogging
- Measuring Results
- Customer Engagement: The New PR Metric
How can blogs be used to communicate with key stakeholders?
What resources are available for us to learn more?
How does RSS Feed work with this?
Is there a way to cut through the rants and raves found in blogs and get to the pearls of wisdom?
How can blogs be used to test new products or ideas?
- Stormhoek Geek Dinners and Wine Tasting, San Antonio held the first event, read the summary and listen to the podcast
- Shel Israel shares the outline of his new book, Global Neighborhoods
How can blogs be used to collaborate internally?
- Why are intranets stagnant?
- Social media in the enterprise: Part I
- Social media in the enterprise: Part II
- Social media in the enterprise: Part III
- Social media in the enterprise: Part IV
How can blogs [and social media tools] be used for Media Relations [and Blogger Outreach]?
- Blogger relations for Click.TV
- Blogger relations for Click.TV update #1
- Podcast interview with Andy Abramson about his Nokia blogger outreach
- Social Media Press Releases: Digging Deeper
- Branded RSS Reader with Alert System, Red Cross, Birmingham; and its results
- How to engage with bloggers
How do you monitor or control messaging and/or negative posts internally?
- Use PR sense when monitoring blogs
- Do you know what your employees are blogging?
- From Control and Manipulation to Presentation and Cultivation, by Alice Marshall
Tips for corporate bloggers
- New study by the University of Massachusettes with interviews from over 70 bloggers, and some analysis of the study by Celeste Wroblewski
- Stop the analysis and just jump in
Update: This post is now closed for new entries, thanks to everyone who participated, this is really a very impressive list of ideas. Some digestion to come…
