Today the new-world marking company Crayon launched in Second Life, where they will have their primary offices. I was slow on the ball and didn’t get an invitation, but I sat on Millions of Us Island and listened to live streaming audio of the event (thanks to Eric Rice for the tip and Lee Hopkins for trying to smuggle me in). They also have a blog, Connecting the Dots.
Shel Holtz, CC Chapman, Neville Hobson , and Joseph Jaffe are among some of the most well-known staff of Crayon. At the event, they announced that Coca-Cola will be their first client and that they will capitalize on the Mentos and Diet Coke meme, which Coke originally caught a lot of flack for not embracing, but now they plan to start a viral campaign of their own.
While listening to the livecast, I met a real-life journalist covering technology in Asia. It was his first day in Second Life. We exchanged virtual business cards and I gave him a tip about Crayon, to which he replied, “I can’t believe it, I was just pitched virtually.”
A brave new world.
He says he will include it in his column next week. Of course, I don’t work for Crayon, so I don’t get anything from it besides the satisfaction of helping out my friends.