Sometimes an certain ideas are just good and survive the test of time. When I served on the PRSA Board in San Antonio, every year we dedicated one of our luncheons to helping smaller non-profits put together a PR plan. The Gift of Guidance was always a great community service project.
When Beth Kanter, Geoff Livingston and I started to discuss a potential launch party for our new company, Zoetica, we chose SxSW as a venue. But we wanted it to be a little different from the common ethos that pervades that conference.
We thought it might better reflect the culture of our company to make our party about someone else instead of about simply having fun and being known. As such, we decided to start our own mini social change project timed around our company launch party.
Today we launched the Zoetica Charity Challenge for non-profits (501c3) who might be interested in getting social media counseling from people who will be attending the Zoetica launch party, including the Zoetica founders, Robert Scoble, Liz Strauss, and more. They would also win one Gold pass to SxSW Interactive.
The deadline is this Sunday February 28, 2010, 12 midnight PST.
We are looking for three things:
- A description of your mission in less than 150 words
- Your goals for social media in less than 150 words
- Why you want to win this prize in less than 150 words
We will then ask for some contact info and for the URLs of all your current social media properties (Twitter, Facebok, Blogs, etc.). We are serious about keeping each section under 150 words.
Beth, Geoff and I will choose the charity to be featured based on their answers to our online form, which can be found here. We will make our selection no later than March 2, midnight PST.
So if you are interested, or you know a charity that might be interested, please send them a link to this post and they can ENTER HERE!
Credit: Awesome artwork by Faith Goble used from Flickr on a Creative Commons license.