Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

I Love the Mainstream Media

March 10, 2006 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

YesterNews
Originally uploaded by exhibitj.

Every day I read the mainstream media both online and – gasp! – in paper. Maybe that makes me a dinosaur. If so, I accept the title with open arms.

If you aren’t a newspaper type, then you probably get a magazine or two and chances are you watched television or listened to the radio today. Even if you didn’t do any of these things, you read a blog or two (you’re here aren’t you), which probably made a reference to something in the mainstream media.

So, I frankly am surprised by some of the talk that the media no longer has a role to play. Certainly, it needs to evolve, but so does public relations. I am not betting that the mainstream media will be dead anytime soon, and neither does Ben Silverman, Director of Development and a Contributing Editor for Indie Research and former business news columnist for The New York Post.

I have been reading his column on PR topics in PRFuel for several years. I like his style and frankly, he hits this topic on the head, calling attention to PR Week's annual awards dinner last week, where the speakers had some pretty strong words for the media.

Ben says, “Wall Street Journal reporters, and other journalists, are no doubt taking note of Edelman's remarks. As evidence, I found the New York Observer story via a link on Romenesko, a weblog read mainly by journalists.”

I think as we forge into this new arena, we need to take care to develop a win-win attitude. It’s true that journalists have long disparaged the public relations trade, but two wrongs don’t make a right. It is our job to stand above the fray and look for a mutually beneficial way through the change that is coming upon us. Let's not get too cocky with our “power of the pen.”

Tip of the hat to Scott Baradell for his links and commentary on the same subject yesterday.

Tags: Media|Journalism|Social Media|PR|Public Relations|MSM

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group