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Marketing Disrupted: Risks and Rewards of Campaigns Relying On Bloggers

May 2, 2006 by Kami Huyse

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So, we had the first ever Alamo City Blogger Meetup as a part of Hugh McLeod’s 100 Geek Dinners in 100 Days.

A campaign they have dubbed in their brochures, “Wine Blogging as Marketing Disruption.” We were first dinner (lunch) in that campaign, which also launched May 1, 2006.

The attendees were bloggers, former bloggers and blog readers located in San Antonio that make their living in public relations, high-tech fields and one retired public affairs professional turned scrapbooker.

A special thanks to Jason Korman at Stromhoek for providing the wine and the very impressive prints from Hugh that were numbered and signed. Also thanks to Alan Weinkrantz, a fellow PR blogger and San Antonian for co-hosting the event.

I used this special occasion to produce my first podcast. I used the free Audacity software and it is hosted at Evoca. To record the conversation I used my Olympus Digital Voice Recorder (wave format), not the best thing to use, but it was what I had and the quality is pretty okay for an on-site environment I think.

The show is 28 minutes in length, and we try to identify ourselves as we go so that you can follow. We are geeks and public relations professionals, so we talk about blogging as a PR strategy, the risks and the rewards.

Communication Overtones Podcast – Show # 1

LIsten right here on the site or Download the Podcast, to listen later. Once there, click on the “Alamo City Lunch Meetup” title and you will see a download button or use the RSS Feed to download directly to your iPod or computer.

Links to the Show:

Stormhoek Blogging Campaign, here and here.
Sprint Ambassador Program

Attendees:

  • Kami Huyse, Communication Overtones and contributor to the Byline Blog and Marcomblog
  • Alan Weinkrantz, Wide Angle Blog, read his post about the event
  • Matt Reedy, Amida Technologies
  • Gregory Frieden, UTSA-PRSSA President elect and contributor to Byline Blog
  • Ellen Evans, KLRN public television
  • Christie Goodman, Intercultural Development Research Association and contributor toByline Blog, where she posted about the event
  • Carla Sylvester, Scrapbook Designer and Instructor who wrote a recent article about marketing through blogs (free registration required)
  • Bruce Hughes, TriAgility Inc.

See more photos of the event at Flickr.

Tags: Stormhoek|Alamo City Bloggers|Hugh McLeod|100 Geek Dinners|PR|Public Relations

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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