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Nuturing the PR Profession of the Future

June 20, 2006 by Kami Huyse

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Part of what will keep the public relations profession strong is quality students coming out of undergrad and graduate programs. And practioners should feel a responsibility to nuture and mentor this next generation.

That is why I said yes when Robert French asked me to become a contributor to Marcomblog in April, a blog he uses to connect his students at Auburn University with professionals in the field.

Today I posted about Getting Hired in PR: Three Critical Skills; and the comments are starting to flood in. However, I think we need a variety of views from seasoned PR practioners and managers, so please click over and join the conversation.

I was inspired for the post by several articles written by Todd Defren of Shift Communication earlier this year outlining the problems with undergrad education and how to fix them; and another post this week about the shortage of good entry-level PR applicants written by Marcel Goldstein, senior vice president in Ogilvy PR Worldwide's Washington, D.C. office.

Tags: Future|Training|Employment Tips|Employment|PR|Public Relations|San Antonio|Texas

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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