Part of what will keep the public relations profession strong is quality students coming out of undergrad and graduate programs. And practioners should feel a responsibility to nuture and mentor this next generation.
That is why I said yes when Robert French asked me to become a contributor to Marcomblog in April, a blog he uses to connect his students at Auburn University with professionals in the field.
Today I posted about Getting Hired in PR: Three Critical Skills; and the comments are starting to flood in. However, I think we need a variety of views from seasoned PR practioners and managers, so please click over and join the conversation.
I was inspired for the post by several articles written by Todd Defren of Shift Communication earlier this year outlining the problems with undergrad education and how to fix them; and another post this week about the shortage of good entry-level PR applicants written by Marcel Goldstein, senior vice president in Ogilvy PR Worldwide's Washington, D.C. office.