Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

PR: The Magic Eight Ball

September 19, 2006 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

8 Ball
Originally uploaded by Lemanz R.

I used to have a pool table in my basement when I was growing up. The eight-ball was always an enigma to me. It signified both complete victory and utter failure, depending on when it found its way into the pocket.

Public relations is a little bit like that eight ball. By itself, it doesn't mean much, but with a little finesse it becomes pure magic. It can conversely be an utter disaster.

Leo Bottary, who writes the Client Service Insights blog, who focuses on the finesse of client service in public relations, devoted an entire week to write some basic tips for junior public relations professionals. And he came up with eight excellent posts to guide a newcomer in public relations through some basic expectations about culture and skills from a client service standpoint. I think they can also be easily adapted for those not going into an agency setting. Just substitute “boss” for client throughout.

And while I am regretably no longer a junior anything (and sill in mourning about it), I did learn a great deal from the series myslef. I highly recommend you peruse them. His final article had links to the others that he wrote in the series.

I also wrote about the series of eight articles at Marcom blog, so if you have some thoughts or advice for the many college seniors in Robert French's class at Auburn University, mosey over to comment there.

Photo by Lemanz R

Tags: Professional Development|Tips|Marcom|Public Relations|PR|San Antonio|Texas|MYPRPRO

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group