Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

PRSA Committee Considering Licensure

September 5, 2006 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

somewhere to nowhere
Originally uploaded by pxpxpx.

Friday, while we all debated the value of the APR (see the incomplete Blogpulse results of that conversation and ToddAnd's summary of the debate), PRSA posted a transcript from a June meeting of its Board of Ethics and Professional Standards (BEPS) members.

The discussion touched on the first Amendment issues that I alluded to but didn’t flesh out in many of my comments, including questions such as the chilling of communication by average citizens,

Michael Cherenson, APR, vice president of The Cherenson Group, in Parsippany, N.J., asked the following question:

“What would a licensed PR professional be able to do that an unlicensed PR person couldn’t do? Could only a licensed person call a reporter? Could only a licensed person plan a special event? I don’t know what a licensed person would do that any man or woman on the street couldn’t do. What would the difference be?”

I think it is a good question and one that concerns me. While I like accreditation, I am a little unsure about licensure. Mostly because it might indeed squash creativity. However, if it was offered, I also know that I would get it. It would be a key differentiator and I am always game for learning a thing or two.

The committee seemed to feel that overall it would be a good idea to compare public relations with other professions and their licensure efforts. Gabriel Werba, APR, Fellow PRSA, president of Gabriel Werba & Associates, LLC, in Farmington Hills, Mich., likened the licensure of PR practitioners to the difference between CPAs and bookkeepers.

Werba said:

“Should [clients] wish to retain PR assistance, they could use the services of licensed practitioners with all the assurances as to standards of ethics and competence that a license implies. Or they can use unlicensed practitioners, recognizing the risks attached to them as to the degree of competence.”

This board will be continuing the conversation at PRSA’s 2006 International Conference in October.

Now with a nod to our friend Leo Bottary at Hill & Knowlton, I will get back to giving excellent service to my clients, without whom I would not be here writing to you 🙂 Thanks for keeping us honest Leo.

Photo credit: pxpxpx's photos

Tags: PRSA|Licensure|Accreditation|APR|Public Relations|PR|San Antonio|Texas|MYPRPRO

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group