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Releasing a Service via Blog: Like Riding a Wave

February 6, 2006 by Kami Huyse

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Originally uploaded by Eggz.

CoComment started inviting people like mad to their Beta over the weekend. I was able to snag an invite to this service from Robert Scoble over the weekend.

The most interesting part of this story is that coComment was basically released over the weekend (not planned) and the weekend of the SuperBowl, which falls in the category of “No one in their right mind….”

But here is a very interesting post from Scoble about how it happened. To their credit, coComment is riding the wave. The forums are full of suggestions and ideas. Admittedly, the service leaves something to be desired. I am not techie, but these are my concerns:

1. It doesn’t work with Haloscan comments (or other popup comment windows), but they are aware of this and will hopefully do something to support Haloscan, seeing how it is widely used by Blogger.com blogs. Del.icio.us has a little link if you right click on the page, it could be a good place for coComments bookmark.

2. It takes a few extra steps and if you forget to do them in the right order it is a pain. However, for those with Firefox browsers and Greasemonkey installed, Brian Benzinger wrote a script that makes it really easy. I don’t think I’ve mentioned how much I love Firefox. I have used it as my main browser for about a year and only occasionally have to use Explorer. I am told it is a lot like Safari on the Mac, but I wouldn’t know.

3. You can only follow comments of people who have coComment too. Problem with this is that it requires everyone to adopt to the standard. It doesn’t look like a complete solution at this point. However, it does simplify some tasks.

If you want to try coComment, I signed up for a Beta code and got one in e-mail today. Whoever wants it, please take it:

6542-6203-9702-8774-5651

Follow this link to register. If the code is taken, enter your e-mail in the box on the right, you should get an invitation pretty quick.

Tags: Blog|Blog Strategy|Blogging|Case Study|PR|Public Relations

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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