I have written in the past about my dubious view of “value billing,” or for billing a client what the work was worth, versus billing a client for the spent on a project, or a pre-determined lump sum for a project.
David Maister, a noted management consultant, posted about Value Pricing last week and made a very good point that I want to share.
He said that he bills clients a fairly high daily rate; however, he includes the following disclaimer:
“If you are anything less than completely satisfied, then pay me only what you think the work was worth.”
Pretty gutsy, but I like it.
If you are inside PR and use the services of a PR firm, how would this kind of a guarantee sit with you? If you are on the agency side, what would be your concerns with such a guarantee?