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Marketing Secrets from a Celebrity and Brand Matchmaker

October 10, 2022 by Andrea Weckerle

Elevate your brand thumbnail with a photo of Kami and Ric

Have you ever wondered what it's like to work with celebrities?  Ric Bachrach knows.  He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact. Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success.  Top Marketing Secrets Here are his top secrets and read more...

Filed Under: Instant Authority, Smart Social Secrets Tagged With: Celebrity, instant authority, Smart Social Secrets, social media, Social media for business

Tips to Create a Successful Rebrand with Alan Hennessy, The Digital Mentor

October 5, 2022 by Andrea Weckerle

smartsocialsecrets, instantauthority

Are you ready to breathe fresh air into your business or switch gears entirely? Whatever the reason, there are active steps you can take to ensure your rebrand hits the mark. 🎯  In a recent livestream, Zoetica founder Kami Huyse spoke with Alan Hennessy about how he used his experience as Head of Digital at Kompass Media to become The Digital Mentor, and the take-aways others can learn from his rebranding experience.  Be Clear About Your Why Rebranding might seem daunting, but if you’re clear about your reason, the read more...

Filed Under: Featured, Instant Authority, Smart Social Secrets Tagged With: Branding, instant authority, Smart Social Secrets, social media, Social media for business

Pivoting: Small Tweaks to Scale Your Business

June 7, 2022 by Andrea Weckerle

For the last several weeks we have been going over the Pathway to Smart Social Mastery system that outlines how to use social media to create more leads and grow your influence as a thought leader. This is the final step where we focus on the importance of staying relevant in your messaging and core offers.

If you missed the earlier steps, you can get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series here.  The Pivoting Framework
If you find that read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: instant authority, Smart Social Mastery, Smart Social Secrets, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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