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You are here: Home / Smart Social Secrets / Marketing Secrets from a Celebrity and Brand Matchmaker

Marketing Secrets from a Celebrity and Brand Matchmaker

October 10, 2022 by Andrea Weckerle

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Have you ever wondered what it's like to work with celebrities? 

Ric Bachrach knows. 

He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact.

Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success. 

Top Marketing Secrets

Here are his top secrets and insights, which you can apply to YOUR business. 🎯

Be creative and think big

Just because you haven’t done something before doesn’t mean you can’t do it now. Early in his career, Ric organized the biggest youth hockey summer camps in Chicago, bringing on board NHL players and equipment manufacturers. That success taught him to look at situations creatively and always consider unique ways to achieve his goals. “I live in a world of possibility,” he says.

Know your strengths and build from there 

Back in 1987 Ric realized that while he enjoyed working with athletes (in addition to being a former athlete, he previously was a hockey coach at Northwestern University), his strength lay in making business deals rather than representing talent. “The fact was I loved both [coaching and business], but I got as much juice out of my business career as I did out of coaching,” he notes. “For me to make that decision to leave coordinated sports, bet on myself and go solo, it was a gamble, but it was also a good one.”

Follow the most strategic path 

Figure out how to get from point A to B in the smartest way possible. The agency and brand clients Ric works with know that even if they’ve worked with celebrities before, it’s not their area of expertise. Hiring Celebrity Focus to serve as the bridge between brand and talent therefore makes sense from both a time and financial perspective. “In every single case, the [celebrity] spokesperson serves a single purpose; they’re there to be the vehicle for dissemination of corporate messages,” he explains. “You can accomplish an awful lot of things without A-list talent, you just need to have the right match.”

Go for win-win experiences

Even in business there are situations so magnificent that the experience itself provides greater value than the payment. Ric’s client British American Racing hired Emmy award winning actor James Garner for a campaign that demanded two weeks of his time and required traveling halfway around the world. Garner, a passionate auto racer, received only a modest fee and later admitted that he would have worked for free. “It’s not always about the money,” says Ric. “Money is just one of the things.” Creating a great experience for everyone involved matters just as much.

Refresh your business on a regular basis 

Your business needs to keep up with the times in order to grow, so consider regular refreshes to ensure you’re effectively representing the expertise and quality you deliver. It took a friend’s recommendation that he take down his agency’s website to convince Ric that he needed a complete refresh. He invested the time and resources to design and launch a brand new site that now accurately reflects the caliber of his services. “My clients are all pretty big, and the same things with the agencies who represent them,” says Ric. “Their first look at my website has got to be able to speak to a few things, number one, this person’s on our level in terms or capability, and number two, this person knows exactly what he’s talking about.”

Be great at what you do

If you want great clients you’ve got to be great at what you do, and Ric argues that a relentless pursuit of precision and excellence will get you there. “I am a believer that greatness is a choice,” he says. What differentiates highly successful people from others is their “relentless nature of direction and excellence towards their craft… and I think that’s something that [can apply] to each of us.” 

Ric is a member of Smart Social Mastery and joined through the Instant Authority workshop. Are you interested in increasing your visibility? Sign up for the FREE Instant Authority Workshop! Register here. 

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September 12, 2023 5 Comments
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Boosting your online authority helps you create a strong foundation of trust and influence in your field. In a recent livestream, Zoetica Media founder Kami Huyse shares the three tried-and-true strategies to elevate your authority and supercharge your business to new heights!

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Foundations of Success: Building a Strong Business with the Right Community

September 6, 2023 1 Comment
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Becky Myers, co-owner of MyHart Communications, has lived the ups and downs of running her own business. A communicator with over twenty years experience, she began her career on the journalism side before becoming a public relations professional. In a recent livestream, she shared insights and tips on building a successful business and what other communications professionals need to know to do the same.

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September 5, 2023 No Comments
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Prioritizing client needs is often necessary, but that doesn’t mean you should overlook the importance of promoting yourself and your business. Showcasing your unique skills and demonstrating your expertise boosts your credibility and also widens your reach. By building a strong reputation, you don’t just reassure existing clients that they’re in good hands, you also attract new clients who want the same valuable experience.

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August 31, 2023 No Comments
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The answer in how to charge more for services, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add value.”

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August 23, 2023 No Comments
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Rather than showing up on social media just when we’re announcing or promoting something, she recommends “think[ing] about ways to show your personality that are going to bring people in” all the time. 

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New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals.

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Filed Under: Instant Authority, Smart Social Secrets Tagged With: Celebrity, instant authority, Smart Social Secrets, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Tap Into the Three Proven Strategies that Build Your Online Authority
  • Foundations of Success: Building a Strong Business with the Right Community
  • Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!
  • Charge More for Your Services and Get Paid What You’re Worth
  • The Killer App is You 

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