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Marketing Secrets from a Celebrity and Brand Matchmaker

October 10, 2022 by Andrea Weckerle Leave a Comment

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Have you ever wondered what it's like to work with celebrities? 

Ric Bachrach knows. 

He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact.

Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success. 

Top Marketing Secrets

Here are his top secrets and insights, which you can apply to YOUR business. 🎯

Be creative and think big

Just because you haven’t done something before doesn’t mean you can’t do it now. Early in his career, Ric organized the biggest youth hockey summer camps in Chicago, bringing on board NHL players and equipment manufacturers. That success taught him to look at situations creatively and always consider unique ways to achieve his goals. “I live in a world of possibility,” he says.

Know your strengths and build from there 

Back in 1987 Ric realized that while he enjoyed working with athletes (in addition to being a former athlete, he previously was a hockey coach at Northwestern University), his strength lay in making business deals rather than representing talent. “The fact was I loved both [coaching and business], but I got as much juice out of my business career as I did out of coaching,” he notes. “For me to make that decision to leave coordinated sports, bet on myself and go solo, it was a gamble, but it was also a good one.”

Follow the most strategic path 

Figure out how to get from point A to B in the smartest way possible. The agency and brand clients Ric works with know that even if they’ve worked with celebrities before, it’s not their area of expertise. Hiring Celebrity Focus to serve as the bridge between brand and talent therefore makes sense from both a time and financial perspective. “In every single case, the [celebrity] spokesperson serves a single purpose; they’re there to be the vehicle for dissemination of corporate messages,” he explains. “You can accomplish an awful lot of things without A-list talent, you just need to have the right match.”

Go for win-win experiences

Even in business there are situations so magnificent that the experience itself provides greater value than the payment. Ric’s client British American Racing hired Emmy award winning actor James Garner for a campaign that demanded two weeks of his time and required traveling halfway around the world. Garner, a passionate auto racer, received only a modest fee and later admitted that he would have worked for free. “It’s not always about the money,” says Ric. “Money is just one of the things.” Creating a great experience for everyone involved matters just as much.

Refresh your business on a regular basis 

Your business needs to keep up with the times in order to grow, so consider regular refreshes to ensure you’re effectively representing the expertise and quality you deliver. It took a friend’s recommendation that he take down his agency’s website to convince Ric that he needed a complete refresh. He invested the time and resources to design and launch a brand new site that now accurately reflects the caliber of his services. “My clients are all pretty big, and the same things with the agencies who represent them,” says Ric. “Their first look at my website has got to be able to speak to a few things, number one, this person’s on our level in terms or capability, and number two, this person knows exactly what he’s talking about.”

Be great at what you do

If you want great clients you’ve got to be great at what you do, and Ric argues that a relentless pursuit of precision and excellence will get you there. “I am a believer that greatness is a choice,” he says. What differentiates highly successful people from others is their “relentless nature of direction and excellence towards their craft… and I think that’s something that [can apply] to each of us.” 

Ric is a member of Smart Social Mastery and joined through the Instant Authority workshop. Are you interested in increasing your visibility? Sign up for the FREE Instant Authority Workshop! Register here. 

Which Social Media Platforms to Use for Business in 2023

March 14, 2023 No Comments
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Zoetica founder, Kami Huyse, explains why being selective is better than trying to be active on all platforms and risk spreading yourself too thin. She also reviews some of the new platforms out there, offering suggestions for which are worth exploring.

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social media, social media trends

Creative Professionals, Get Ready for the Artificial Intelligence Takeover

February 12, 2023 1 Comment
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Using ChatGPT and DALL-E 2 together allows creative professionals to create text and accompanying images that enhance their written work, Kami suggests.

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social media, social media trends

The 5 Social Media Trends That Will Shape the Industry in 2023

February 1, 2023 2 Comments
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To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year.

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The 5-Part Visibility Plan That Will Help Promote and Grow Your Business

January 25, 2023 No Comments
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Kami developed a 5-part sustainable Visibility Plan that overcomes any hesitancy and procrastination you might be feeling and ensures you show up on a regular basis so you can continue to promote and grow your business.

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Are You Ready for AI in Creative Work?

December 22, 2022 1 Comment
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In a recent livestream, she shared her thoughts on AI, noting, “the thing to remember is that there is no turning back,” but added, “it’s important to remember that AI is a tool, and like any tool, it has the potential to enhance the work of creative professionals rather than replace them.” 

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social media managers

Social Media Managers Are All Grown Up

December 7, 2022 No Comments
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The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.

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Filed Under: Instant Authority, Smart Social Secrets Tagged With: Celebrity, instant authority, Smart Social Secrets, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

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