[Update: I have posted the links sent to me for this post at Corporate Blogging 101: What You Said]
Here is the challenge. I have been thinking for awhile that I would like to start an occasional group writing project and I need your help.
As Jeremy Pepper once said, “I am not an expert. And, if anyone calls himself or herself an expert in blogging to you, run. Well, first spit at them, and then run. There are no experts, just people that are learning but began a couple years earlier (or later) than others.”
As part of my preparation for a IABC San Antonio lunch seminar that Alan Weinkrantz and I are speaking for next week called, “A Case for Corporate Blogging,” I received this comprehensive list of questions they would like us to cover:
Questions About Corporate Blogging
- What makes a blog a blog? How is it different from an Internet Chat Room or a Bulletin Board?
- How does corporate blogging fit into a PR Plan? How is it measured?
- How can blogging be measured for ROI as a communication tool?
- How can blogs be used to communicate to key stakeholders?
- What resources are available for us to learn more?
- How does RSS Feed work with this?
- Is there a way to cut through the rants and raves found in blogs and get to the pearls of wisdom?
- How can blogs be used to test new products or ideas?
- How can blogs be used to collaborate internally?
- How can blogs be used for Media Relations?
- How do you monitor or control messaging and/or negative posts internally?
I have some ideas about how I would answer each of these, but I want to know what YOU think and I want to demonstrate at the seminar the power of social media.
If you feel so inclined, please take on one or more of these questions, either in comments, or post about them at your own blog (if you have one) and send me the link to kamichat at yahoo dot com. I will link to your blog under each topic question and we will end up with an interesting Corporate Blogging resource. Older posts are welcome too.
Posts are due by Monday June 26. (deadlines courtesy of the editor in me 🙂