Is blogging or tweeting out an opinion about a product or service advertising? If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.
- Advertising must be truthful and non-deceptive;
- Advertisers must have evidence to back up their claims; and
- Advertisements cannot be unfair.