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December 24, 2005 by Kami Huyse

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Christmas Open House Brings Dividends

My friend Ellen is pretty good at using her PR acumen to make friends and influence people. Every year she has a PR Open House Christmas Party at KLRN, San Antonio’s public television station.

Due to the nature of her job, she gets a lot of promotional stuff every year, great things like a Roy Underhill bobblehead doll, a Mona Lisa CelebriDuck (which now swims in my tub), and other equally eclectic and interesting stuff.

She invites her co-workers, friends and sponsors to participate. Everyone who shows up gets a prize (though it is not guaranteed to please) and some goodies that Ellen stays up late at night to bake. There is a lot of laughter and fun.

If she doesn’t announce she is having the party, people get restless.

This event is a good example of building expectations and a loyal following. All of this without any direct benefit for Ellen – except for the simple fact that it builds goodwill.

That, I believe is PR at its best and Christmas in its true meaning – giving without expecting anything back, and as a result getting everything that you might have wanted.

Thanks to Ellen for letting me use her story.

Merry Christmas to all!

Tags: Promotional Event|PR|Public Relations

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

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Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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