“Brand voice is one of the most important things that you need to build as
an asset for your business.”
– Kami Huyse
All of us are accustomed to crafting public relations and marketing messages that resonate with our audiences, meticulously honing in on their needs, desires, and pain points. Yet, amidst the importance of defining customer avatars and curating content strategies, what’s often overlooked is creating our own professional brand voice.
We need to remember that our uniqueness doesn’t just lie in the services we offer, but also in how we articulate and express those offerings. The importance of cultivating a distinctive brand voice can’t be overstated. In an era defined by technological advancements and cutthroat competition, the ability to captivate and engage our ideal clientele through our distinct tone and messaging is vital.
In her recent livestream, Zoetica Media founder Kami Huyse talks about how consultants and coaches can use their voice to stand out in a powerful and memorable way.
The Big Brand Myth
There is a common myth that business branding is reserved for companies, particularly the large ones, and that solopreneurs, consultants, and coaches should just focus on their personal brand. But as Kami argues, that’s simply not true.
In fact, she believes every professional needs to invest in developing and nurturing their business brand, particularly in light of the changing workforce. “I saw a statistic… that more than 50% of the working population will be working in consulting-type jobs in the next decade,” she says. “So that's [why it’s] really important that we have those brand elements in place that show who we are, that show what we are.”
Strategic Attraction
Kami points out that the intentional and systematic efforts to draw your target audience’s attention and interest towards your products and services are “so, so important for you and your brand.”
But it's common for consultants and coaches to struggle to make this happen.
“A lot of times, you know, we think, ‘What are we going to talk about on social media? What can I talk about? I'm busy, I have clients, I have work, I have other things I need to do,’ and I can't really see how I'm going to have the time to spend all day, every day, you know, going out there and just promoting myself?” she says.
However, things fall into place once “you’re clear about exactly what you're trying to accomplish,” she argues. “That will then draw people to you… because you are speaking their language. So [at] the end of the day, that's what you want, you want to draw the right clients to yourself.”
Content That Connects
When it comes to attracting your ideal audience and keeping them interested, content is key.
“You want to have that content that's attracting them in, and part of that is creating your content strategy and your pillars. So that means you're not just talking about everything under the sun, but you have a very structured way of looking at that,” she recommends.
“You have to have those categories in order for people to understand who you are, what you do, how you do it,” she says. “People need to know what to expect from you. Then, when that happens, then you can start to attract them to you.”
Blueprint to Brilliance
After you’ve identified your content ideas, you need to know where to go from there. That’s where a powerful blueprint comes in. And to help you get YOUR brand voice nailed down, Kami is holding a Smart Social Mastery Spring Open House on Tuesday March 26, where she’s offering a hands-on session of “Brand Voice Blueprint: Attract and Captivate Dream Clients.” It’s part of her membership group of accomplished PR and marketing professionals, but you can sit in for free!