The world, especially online, is changing. It is being shaped by the Generation known as Z. This generation roughly spans from as early as 1996 through 2014. The oldest of this generation are now entering the workforce. And this is big generation, comprising about 26 percent of the global population. What we know about them is that they are fully digital natives, having used technology and mobile devices from a very early age. They have grown up online and are already sharing their views on multiple platforms. The next five to 10 years will see this generation entering the fray for online attention. So how do you capture their attention read more...
Super Bowl LI – Social Media and the Big Game in Houston
In case you haven't heard, the big game is coming to town. In a few weeks, Houston in hosting Super Bowl LI . This is not just an exciting opportunity for the city of Houston to put its best forward, it's a "super" opportunity to use social media to promote your brand. The #BigGame is coming and #TeamHouston is ready At the October Social Media Breakfast Houston meeting, local social media reps, A.J. from Visit Houston, Tess from The City with No read more...
The Power of Social Media for B2B Brands
"Always, remember that behind the logo are humans." This quote captures how Social Media Breakfast speaker, Anh Nguyen, sees Social Media in B2B interactions. Anh, owner of Amplified Marketing, along with Kristina Halloran, Supervisor & Content Marketing Manager at Insperity shared their tips for personalizing a social media strategy to create consistent and effective Business-to-Business communications. Educate your target audience via social media. Kristina stressed that Insperity offers helpful information not just promotion. To be read more...
How to Get Results From Influencer Events
Why is it important for businesses to work with Influencers? Because the “best influencers are like your best friends.” Professional bloggers are experts in their field and they can really get the word out about a company providing their expertise so yours can shine. Traditional media doesn’t work the same as it did. Bloggers can impact business because they provide a deeper engagement with and influence over their audience. So how do you tap into this influence? Three experts representing different sides of the read more...
