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How to Create a Voice for Your Brand

September 5, 2020 by Traci Shannon

Paz then moved into discussing the twelve archetypes, for finding a voice. (You can find the archetypes on the website.) These include the sage, the rebel, the Creator. What voice do they need you to have on the other side of the table. Now figure out what's unique about your personality. And then from there, we're going to create what I like to call Creative buckets. So what really turned me off in the world of the agency world is "puppy pictures". For example, I'm going to take your brand logo and put it on a puppy picture. It's clearly just for likes when it's not authentically on brand. Fill the Buckets Instead, think of three read more...

Filed Under: Featured

TikTok is Trending for Business, Don’t Get Left Behind

July 27, 2020 by Traci Shannon

TikTok, Social Media, SMBHOU

The world is different. If that seems an epic understatement, you could be forgiven. You could also be forgiven if you never wanted to hear the words ”unprecedented,”, “extraordinary,” or “previously unheard of” again. Nonetheless, with the recent rise in the use of TikTok, home to Gen-Z America, by very grown-up businesses, any of the above-used terms could be apropos. To decipher the ins and outs of this unique platform, Social Media Breakfast Houston hosted J Franco who has translated her previous social media success into TikTok glory. Our founder, Kami Huyse, hit the obvious question first. Do we have to dance? Anyone who read more...

Filed Under: #SMBHOU Tagged With: TikTok

Captivating Generation Z in Their Native Environment

February 7, 2017 by Traci Shannon

Generation Z, millenials, SMBHOU

The world, especially online, is changing. It is being shaped by the Generation known as Z. This generation roughly spans from as early as 1996 through 2014. The oldest of this generation are now entering the workforce. And this is big generation, comprising about 26 percent of the global population. What we know about them is that they are fully digital natives, having used technology and mobile devices from a very early age. They have grown up online and are already sharing their views on multiple platforms. The next five to 10 years will see this generation entering the fray for online attention. So how do you capture their attention read more...

Filed Under: #SMBHOU, Featured Tagged With: generation Z, SMBHOU, social media

Super Bowl LI – Social Media and the Big Game in Houston

January 19, 2017 by Traci Shannon

#SMBHOU, #biggame, big game

In case you haven't heard, the big game is coming to town. In a few weeks, Houston in hosting Super Bowl LI . This is not just an exciting opportunity for the city of Houston to put its best forward, it's a "super" opportunity to use social media to promote your brand. The #BigGame is coming and #TeamHouston is ready At the October Social Media Breakfast Houston meeting, local social media reps, A.J. from Visit Houston, Tess from The City with No read more...

Filed Under: #SMBHOU, Featured Tagged With: SMBHOU

The Power of Social Media for B2B Brands

December 2, 2016 by Traci Shannon

"Always, remember that behind the logo are humans." This quote captures how Social Media Breakfast speaker, Anh Nguyen, sees Social Media in B2B interactions. Anh, owner of Amplified Marketing, along with Kristina Halloran, Supervisor & Content Marketing Manager at Insperity shared their tips for personalizing a social media strategy to create consistent and effective Business-to-Business communications. Educate your target audience via social media. Kristina stressed that Insperity offers helpful information not just promotion. To be read more...

Filed Under: #SMBHOU, Featured Tagged With: B2B, business, SMBHOU, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

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