In the third segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shares her thoughts on which social media platforms are best for you and your clients.
In Trend #2: Niche Social Media Platforms Multiply, she explains why being selective is better than trying to be active on all platforms and risk spreading yourself too thin. She also reviews some of the new platforms out there, offering read more...
Creative Professionals, Get Ready for the Artificial Intelligence Takeover
In this six-part series’ overview, Zoetica Media founder Kami Huyse provided a big picture introduction to the 5 top social media trends that will shape the industry. In this post, we’re going to dive deeper into Trend #1: Artificial Intelligence. Kami examines the tools driving it and shares ideas for how creative professionals can use the new technology to assist them in their work. AI should enhance work, not complicate things. “What I’m finding is that a lot of the read more...
The 5 Social Media Trends That Will Shape the Industry in 2023
Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry.
To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year.
1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality
Kami discussed each trend in read more...
The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
“You cannot escape the responsibility of tomorrow by evading it today.” ― Abraham Lincoln
If you’re anything like Zoetica Media founder Kami Huyse, you’re not always in the mood to be visible, even when you know it’s necessary for your business. It happens to all of us at some time or another!
That’s why Kami developed a 5-part sustainable Visibility Plan that overcomes any hesitancy and procrastination you might be feeling and ensures you show up on a regular basis so you can continue to promote and grow your business.
1. Adjust your mindset
2. Employ a structure
3. read more...
Are You Ready for AI in Creative Work?
If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!” While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...
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