Photo: Early PR bloggers Phil Gomes and David Parmet at the NewComm Forum in 2007 Since the early days of blogging, when we were all dazzled by the ability of social media to connect us to other likeminded people, and those with fiercely opposed viewpoints could laugh at read more...
Steps for Building a Social Media Plan: Aim for the GOAL POST
Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan. Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...
Senior Writer for Zoetica
Zoetica (http://zoeticamedia.com), a leading online communications consultancy, is looking for a senior writer to assist with communications strategy and research documents. Our writer must be able to research and process complex information about online media, and then communicate it in clear, easy to understand documents. These documents range from simple client recommendations to formal research reports. In addition to performing research and writing on behalf of Zoetica clients, our writer may be asked to write and perform online marketing read more...
Why the Quest for Social Media ROI Will Never Die! And Why It Shouldn’t
No one wants to waste their time. Also, people are very interested in how to start calculating ROI. I checked with the Google Adwords Keyword tool and found that nearly 78K people search for some variation of “measuring ROI of read more...
Win A Copy of Measure What Matters or Social Media ROI
Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine's Measure What Matters and Olivier Blanchard's Social Media ROI. Zoetica is giving away five free read more...
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