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The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Filed Under: Humor, Nonprofit and Cause Marketing, Strategy, Zoetica Talks DNA Tagged With: Humor, social media, Theory of Change

PayPal Paper Shows Celebrities Not Always the Best Choice for Fundraising

November 3, 2011 by Zoetica Media

  A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and Henry Dunbar for Zoetica, shows that a personal story, a tight knit community and the authenticity read more...

Filed Under: Nonprofit and Cause Marketing, Portfolio

Think that Celebrities are a Home Run for Fundraising? New PayPal Study Says Community Works Better

November 3, 2011 by Kami Huyse

It turns out that when it comes to fundraising for a cause, it is not about who knows YOU, but who you KNOW. A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and read more...

Filed Under: Nonprofit and Cause Marketing, Portfolio Tagged With: Research, White Paper, Whitepaper

Win a Copy of Content Rules

July 14, 2011 by Zoetica Media

We at Zoetica never tire of promoting the need for quality content and, by extension, great resources for creating it and good writing. In that vein, we are giving away five copies of Ann Handley and C.C. Chapman’s Content Rules. Winners will be the best responses to the question (graciously supplied by Ann): Can you have a social media read more...

Filed Under: Book Shelf, Contest Tagged With: Ann Handley, C.C. Chapman, Content Rules, Contests

Does Content Really Rule in Social Media?

July 14, 2011 by Kami Huyse

    Have you ever read a blog post that drew you in with its raw talent to draw a picture and tell a story?   Ann Handley’s ANNARCHY blog is one of those. She is a person who can write about the death of child or the phenomenon of Alpha and Beta moms with equal eloquence. She also has been at the helm of the read more...

Filed Under: Book Shelf, Contest, SocIal Media Tactics, Zoetica Business

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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