Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

Information Overload: Time Has Accelerated, Are You Ready?

December 22, 2008 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

 

In the past few days I have had a number of annecdotal experiences that have lead me to believe that social networking is entering the late majority phase, which is the forth step in Everett roger's Diffusion of Innovations theory.

The first event was a conversation with my father and stepmother via video Skype this week. They installed Skype on their own AND initiated the conversation – it wasn't something I had recommended. Then yesterday, I got a Facebook invitation from my stepmother, also initiated by her. I accepted of course. Aside:

It was only today that she confessed she isn't entirely sure how it works and I gave her a few tips, which made me feel the world was right again.

Stages of Diffusion of Innovation

  • Innovators – venturesome, educated, multiple info sources;
  • Early adopters – social leaders, popular, educated;
  • Early majority – deliberate, many informal social contacts;
  • Late majority – skeptical, traditional, lower socio-economic status;
  • Laggards – neighbours and friends are main info sources, fear of debt.
  • Then today, I had a conversation with Chris Lynn from the Social TNT blog. He is in town to visit his family and he related that his grandmother was in wonder with the changes in communication.

    As I was wading through twitter, a message from Peter Himler, from The Flack caught my eye with a link to this video.

    The stats in the video were impressive, but the speed with which communication has accelerated we best captured in this set of facts:

    Years to reach a market audience of 50 million

    Radio – 38

    Television – 13

    Computer – 4

    iPod – 3

    Facebook – 2

     

    I have felt this evolution personally. I started this blog in late 2005. At that time most bloggers and readers limited their interaction to blog posts, comments, e-mail and the occasional phonecall. Most of us had a MySpace page, but it wasn't used robustly. Then came Twitter and all of the other services: Facebook, Friendfeeed, Qik, Utterli, Twitpic, etc.

    So much has changed, but it hasn't ended yet, and even with an economic downturn it still will morph. There will be consolidation and a hardening of position, but I suspect that communication will march on to its next evolution.

    I am going to be thinking about that over the next week or so for my annual PR trends post, but in the meanwhile, I would love to hear what you think.

    What is next?

    See Peter Himler's excellent aggregation of links to ideas and prognostications for 2009.

    Filed Under: Industry Trends Tagged With: Social Media

    About Kami Huyse

    Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

    Subscribe to get the newsletter and premiums

    Enter your email to subscribe:

    • LinkedIn
    • RSS
    • Twitter

    About Zoetica

    Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

    Recent Posts

    • Which Social Media Platforms to Use for Business in 2023
    • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
    • The 5 Social Media Trends That Will Shape the Industry in 2023
    • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
    • Are You Ready for AI in Creative Work?

    Zoetica in the News

    5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

    2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

    Digital PR & Social Media Guidebook – Contributing Author

    How Communicators Can Get Started with PR Measurement, PR News Mention

    Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

    A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

    Named as one of AGBeat's top 50 industry influencers in 2014

    Will Houston B2B companies answer the social media call? - Houston Business Journal

    Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

    Top 100 Social Media Power Influencers in Houston 2013

    Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

    BusinessWire Congrats for Making the Top 100 Women on Twitter

    Posts by Topic

    Zoetica Talks

     

    #SMBHOU

    Influencer Outreach

    Best Ranked

    Measurement

    Book Shelf

    Nonprofit and CSR

    Community

    Online Ethics

    CoolTools

    Social Media Tactics

    Crisis

    Guidelines

    How To

    Social Networks

    Humor

    Speaking

    Trends

    Strategy

    Latest Tweets

    Tweets by @kamichat
    © Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

    Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group