Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

McDonalds’ Blogger Learns Fast

February 4, 2006 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0


Shel Isreal took McDonalds Senior Director, Bob Langert to the woodshed after his first post on his blog “Open For Discussion.”

A few days later, after some pretty rough criticism about the tone of his first post, Shel gave Bob 5 suggestions for making his blog better.

However, after Bob’s most recent post called “Listening and Learning Through Blogging,” Shel took a softer tone and congratulated Bob for well…listening and learning.

I wanted to blog about this a few weeks ago, but I must admit I have a soft spot for McDonalds because it was my first job. I worked there from the age of 15 until almost 18. Since Shel seemed to have it under control, and I have a bias, I let it be and went to comments instead.

I disagreed in comments with Shel that the first two topics Bob tackled, how they treat the animals and their social responsibility as they purchase materials and food, were pretty weighty topics. Obviously, these were not the only things that people are interested in when it comes to McDonalds, but certainly they were up there for some.

However, Bob has asked for advice from the blogosphere, and here are mine:

-Post more often, it is important to get things out there, if not every day, I understand, but two or three times a week is better.

-Break your writing up into smaller chunks, your newest post was better with that, posts one and two could have kept most bloggers busy for a few weeks.

-Build a tough skin. In the end it will benefit both you and McDonalds.

-Don’t shy away from the tough issues: obesity, workplace pay issues, etc.

-Can you humor me and tell me if it true that when McDonalds started serving apples it became the largest purchaser of apples in the world?

-Let us know interesting facts about McDonalds, this can also fill out your blogging schedule, since not every post has to be weighty.

-I concur with Shel on this one, what does your title mean, who or what do you direct?

Link to your biggest critics and fans. You have made a good start already.I still hold that the McDonalds site is a diamond in the rough and Bob is buffing it up to full shine pretty quickly. Good luck to him. I'll be watching my reader.

(Update: In response to this post Bob Langert asked me to write about what I learned working at McDonalds. I learned three important lessons that I carry with me in my PR career today)

Tags: McDonalds|Blogging|Culture|PR|Public Relations

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Trackbacks

  1. What I Learned About PR at McDonalds - Zoetica Media says:
    April 7, 2018 at 11:18 pm

    […] As such, I have always felt a general affinity with McDonald’s, even though I know the food isn’t exactly good for me. So, when Bob Langert, Senior Director for Corporate Responsibility for McDonald’s, and author of the Open for Discussion Blog, asked bloggers to give him suggestions for his new blog, I responded with a few tips. […]

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group