Zoetica Media

Hacking Your Brain For Success

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With many people feeling unsettled by all that’s going on in the world, Zoetica founder Kami Huyse decided to share some suggestions for how to train your brain and remain focused on what’s important to you. ⛅

(While in this post the words ‘brain’ and ‘mind’ are used interchangeably, the brain actually refers to the physical organ, whereas the mind refers to the faculties responsible for mental phenomena.) Your Brain Has An Algorithm.  The reticular activating system (read more...

Marketing Secrets from a Celebrity and Brand Matchmaker

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Have you ever wondered what it's like to work with celebrities?  Ric Bachrach knows.  He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact. Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success.  Top Marketing Secrets Here are his top secrets and read more...

Easy Tips to Stay Visible on Social Media Without Burnout

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Trying to balance the obligations we have toward clients and our own business can sometimes be a challenge. Client work must come first, but unless we carve out intentional and consistent time for ourselves, this neglect risks leading to stagnation and even business decline.  In a recent livestream, Zoetica founder Kami Huyse spoke with Sheena Abraham, Persuasion Strategist at Carved Lemon LLC, about the simple strategies she uses to stay visible and keep her business pipeline flowing.  Here is how Sheena transformed and grew read more...

Tips to Create a Successful Rebrand with Alan Hennessy, The Digital Mentor

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Are you ready to breathe fresh air into your business or switch gears entirely? Whatever the reason, there are active steps you can take to ensure your rebrand hits the mark. 🎯  In a recent livestream, Zoetica founder Kami Huyse spoke with Alan Hennessy about how he used his experience as Head of Digital at Kompass Media to become The Digital Mentor, and the take-aways others can learn from his rebranding experience.  Be Clear About Your Why Rebranding might seem daunting, but if you’re clear about your reason, the read more...

Pivoting: Small Tweaks to Scale Your Business

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For the last several weeks we have been going over the Pathway to Smart Social Mastery system that outlines how to use social media to create more leads and grow your influence as a thought leader. This is the final step where we focus on the importance of staying relevant in your messaging and core offers.

If you missed the earlier steps, you can get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series here.  The Pivoting Framework
If you find that read more...

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