Originally uploaded by RonaldWong.
Thanks to YouTube, embeddable video is the rage, and it seems the Wall Street Journal, in conjunction with Brightcove, is offering a truly viral option.
The WSJ/Brightcove offering is even more compelling in that you can get the code from the embedded interface. For example, if you want to offer the video I am showing on this post, all you need to do is press the “Get the Code” button, or “Get the Link” button and you can embed it on your own site. So, no need to even go to the WSJ to get the video. You can’t currently do that with YouTube, instead you have to look in the source code of the blog or site to get the link.
To be honest, it kind of surprises me coming from a company that has traditionally pursued a closed model, and it doesn’t come without issues, as I will cover after the video. I have included a video produced by the WSJ.
Viral Video in the Marketing Mix
You can always go directly the Brightcove channel for the Wall Street Journal if you can’t find or view a clip. The clip I included can also be seen directly at Brightcove.
Many other media outlets will most likely follow the WSJ’s lead. Over the weeked, the New York Times also announced a partnership with Brightcove. Media companies like Slate Magazine also already have a Brightcove channel.
With media outlets going viral, it seems like a good idea for companies to consider doing this as well, especially for political figures.