If you are looking for ways to ditch the overwhelming feeling of panic and create more content for your brand or company, then Kami Huyse has a plan for you. She shares 10 ways to stretch one piece of content into 10 (or more) content opportunities.
The 10 steps Kami uses to stretch her content
Kami is posting content weekly. While she is doing this, she likes to bring engagement to both old and new content.
In my role as intern at Zoetica this year, I have learned how important it is to diversify your content. Even if you have one single piece of content, there are so many ways that you can stretch it out to reach even more people on so many platforms. Being up to date with what is new and trending with social media is key.. The most important thing is engaging with your audience. It is so important because it is the best way to build your community. Be interactive with your audience and you just might gain an even bigger one. There are so many tools to utilize that can help you ensure success and branch out on your content. Being consistent with your content and scheduling will keep you organized as it will create trust with your audience because they will be looking forward to your content the more steadily that you post.
Here’s how she does it.
You need one piece of visibility content a week. Then, you can chop it up and create it into a lot of other content.
- Video. Talk about your area of expertise on a livestream and multi stream to several platforms using a tool like StreamYard. We stream to Facebook, Twitter, YouTube and LinkedIn.
- Be a Guest. Appear on other channels as a guest or write a guest post. When you speak at an event, or are a guest on someone else's platform, create a second piece of content (or point to one you have already created) about the topic you are speaking about. Be sure to share the event and any content created from it before, during and after the event. This might take time to build credibility to asked to speak, but being consistent about creating content in your own channels should get you there.
- Aggregation. Find ways to aggregate content you have already created and share it in new ways. Some ideas are using tools like Addevent to share upcoming live streams and events where you will appear. They can then add these events to their calendar 📅.
- Video Shorts. Cut out the quotable moments in your videos, then share them on social media platforms as short 1-2 minutes clips. We like FilmoraGo to create and edit videos in no time on mobile.
- Get Graphic. Utilize the Canva app to take existing content, like this blog post, and turn it into graphic content. Check out our Instagram carousel. You can then promote them as write ups on Twitter, Instagram, LinkedIn and Facebook and schedule the content to be posted. To do this, we use Content Studio. This is an amazing tool that can help you plan and schedule posts
- Mixed Medium. Create a blog post about the content. Or the other way around, if you already have a blog, you can create a video.
- Make It Evergreen. After all the content is out, share it again with a new twist. Create 3-5 social media posts that covers the main points of the content. For this post we could create 10 different tips to share. 😉 We use the Evergreen posting feature in ContentStudio.
- Send an Email. Are you building your email list? You should be. Add the content you create to a newsletter to send out monthly to your list. We use ConvertKit because you can use it for free up to 1,000 emails and it has great deliverability and segmentation capabilities.
- Binge Watch. Bundle your videos in YouTube Playlists by topic for binge watching. You can check out our playlist channels for professional development, SMBHOU Monthly and Smart Social Secrets Tips.
- Make it Audible. Open a Clubhouse Room or Twitter Spaces Room and invite people to come and chat about the topic. Or turn it into a podcast episode. You can use a blog post as a framework for the discussion or vice versa.
The key is to build upon each piece. Never do something once. The more you promote it the more it will increase engagement. Learn more about your audience and how they learn.
What are some other ways that you reuse your content?