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How to Lie with Statistics: Dissecting the Latest Research

July 24, 2006 by Kami Huyse


Lies 2
Originally uploaded by kassaf20. First, let me say that I love research. But lately it seems as if there is a lot of it out there and few are offering critical thought around how to interpret all of these results.

I am not immune to this. As we hurry through our days, with client work piling up on the desk, it is tempting to report on new studies without spending too much time analyzing them.

read more...

Filed Under: Featured

DC Blogger Meetup: Shooting the Breeze and Learning a Few Things

July 20, 2006 by Kami Huyse

Last night we had a great time at Spezie’s in Washington, D.C. Mike Krempasky from Edelman and Red State bought me a drink, thanks Mike, and we had a very interesting chat about media relations and D.C. politics.

I also invited Debbie Weil to come and she showed up an advance read more...

Filed Under: Featured

Interview with a PR Blogstar ;-)

July 18, 2006 by Kami Huyse

I can’t remember when I had a more fun at lunch. Today I met with Andrea Weckerle at the Lebanese Taverna in McLean, Va., which is just outside of Washington, D.C.

Andrea blogs at New Millennium PR and is sporting a new blog template and a new attitude.

Our lunch at a Lebanese restaurant (with wifi) was timely with the current conflict between Israel read more...

Filed Under: Featured

My Favorite Measurement and Tracking Tools for Blogs

July 16, 2006 by Kami Huyse

I am most likely to be votes as “most likely not to follow-through on a stupid meme,” but Todd Defren ruined my reputation on this principle by tagging me and asking me to share my favorite social media tools.

Problem was, I had been considering putting together a post about my favorite social media tools all week. However, I will add my twist, as I often do, and share the tools I use the most on my measurement dashboard. In other words, how I measure the effectiveness of this blog and others that I follow.

read more...

Filed Under: Featured

Blogger Meetup in Washington D.C. Next Week

July 13, 2006 by Kami Huyse


washington_DC
Originally uploaded by sorin_frumuseanu. I have been very busy this week preparing to visit my client in Washington, D.C., so blogging has been sporadic. I lived in Arlington (and other parts of NOVA) for 13 years, so it will be a homecoming too.

Erin Caldwell, the editor of the read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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