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January 9, 2006 by Kami Huyse

The Epidemic Power of Rumor Cell Phones and Internet Speed Process We all like to share important information with those that we care about. Especially if we think we have some piece of information that they anxiously await. This is impulse (however innocent) is also at the genesis of rumors. Derek Rose, a reporter for the New York Daily News gives his starkly honest account about the euphoria that led to most media erroneously reporting the fate of 13 miners at the Sago Mine in Philippi, W.Va. In the book read more...

https://www.zoeticamedia.com/1066

Filed Under: Featured

January 6, 2006 by Kami Huyse

Blogging With Objectives I promised John Wagner that I would put up my goals for blogging here at Communications Overtones. Friday seemed a good day for such housecleaning. But along with my goals, I will also outline my objectives and how I plan to measure my success. Hopefully, if you haven’t set up your own objectives yet, these can be helpful to some of you. My original goal in starting Communications Overtones was to learn all about blogging, its tools and its culture. I suppose as I feel I meet this goal I will broaden it, but for now I am read more...

https://www.zoeticamedia.com/1067

Filed Under: Featured

January 5, 2006 by Kami Huyse

PR Success Is No Accident Use natural news pegs to garner media coverage Ben Silverman, a former journalist, and currently the Director of Development and a Contributing Editor for Indie Research, has put together a comprehensive PR Calendar for 2006. It’s no secret that planning your PR campaigns around proven news pegs can garner media attention. My most recent post on the 2006 Banned Words is an example of a public relations read more...

https://www.zoeticamedia.com/1068

Filed Under: Featured

January 4, 2006 by Kami Huyse

The Paradigm of Open Collaboration Collaborate Originally uploaded by collaboratrix.   The Daily Dog carried a pretty good article by Frank Walton, president of RF|Binder Partners (one of the companies of the Ruder Finn Group). The most interesting part of the article is the first section titled, “Grasping the Collaborative read more...

https://www.zoeticamedia.com/1070

Filed Under: Featured

Crisis Communication Planning: An essential part of reputation management

January 4, 2006 by Kami Huyse

The families of 13 miners trapped in the Sago Coal Mine in West Virginia were told that 12 miners survived and only one died. It turns out that the opposite was true; only one survived and is in critical condition. Clearly the International Coal Group, the company who owns the mine, did not have an adequate crisis communications plan. A crisis plan would include a chain-of-command to ensure that incorrect, and potentially harmful, misinformation was not released. It would also include a strategy to communicate effectively with employees, victim’s families, the media and government officials. Almost nothing is as harmful to affected read more...

Filed Under: Crisis Communication

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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