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Newspapers Adapt: 176 Team Up with Yahoo

November 20, 2006 by Kami Huyse

In an announcement today, seven news corporations will form a partnership with Yahoo that will include sharing advertising content. The companies involved with the deal include the Hearst Corp.; MediaNews Group; Belo Corp.; E.W. Scripps Co.; Journal Register Co.; Lee read more...

Filed Under: Featured

Survey Says: We Are Overwhelmed By Our E-mail

November 20, 2006 by Kami Huyse

IABC has released an e-mail survey of communicators that found a majority of us feel we get too much e-mail and are spending two hours or more daily dealing with e-mail. It is a great follow-up to my lament last week, Get Control of Your Inbox.

I included a chart showing the sources of e-mail and the respondents feeling about each category. Not surprisingly, we feel we are getting too much external news and professional subscriptions read more...

Filed Under: Featured

Fun Friday: Social Media Drawing Tool

November 17, 2006 by Kami Huyse

It has been awhile since I have run a Fun Friday post, but today is Friday and I just stumbled across something fun that is also an interesting example of how one company illustrates their tagline with social media. So, I thought I would share.

GE’s tagline is “Imagination at Work.”

So they created a nifty online tool that can help you to collaborate with others on an idea – to expand your own imagination. Thus, read more...

Filed Under: Featured

Deliver, Respond, Delete: Get Control of Your Inbox

November 15, 2006 by Kami Huyse

Okay, I admit it, I have an e-mail problem. I have 1,203 items in my Outlook inbox, 781 in my Yahoo mailbox, and a few starting to stack up in gmail. Oh, not to mention, I have an e-mail address with one of my clients that I am afraid to check.

I don’t know about you, but as a communication professional, and a contractor, I save e-mails obsessively, and rarely go back to weed them out.

The DownloadSquad blog offers the following read more...

Filed Under: Featured

Viral Video: The YouTube Curse

November 14, 2006 by Kami Huyse

I am fascinated by viral video. Videos like the Eepy-Bird Mentos and Diet Coke video are brilliant examples of how viral video can make, or break, a career. But that same video is also an example of how copyright law can be a murky pond of green goop. The video, which was posted at the Eepy-Bird website and powered by read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

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