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Public Relations Professionals Should Be Accredited

August 23, 2006 by Kami Huyse


professionalism
Originally uploaded by veo_. There are more than enough examples out there of public relations campaigns with questionable ethics,
outright criminal behavior, engaging in activities that read more...

Filed Under: Featured

Inspiration: Ditch the Phrase “I Can’t”

August 21, 2006 by Kami Huyse

I promise to return to regularly scheduled programming, but first, let's get some inspiration to face another week.

Sometimes it is easy to cave into the feelings of being overwhelmed, and even more tempting to say, "I can't," when faced with personal and professional obstacles. Here is a story about a father-and-son team that should you allow it, will inspire you to push past all the "can'ts" you might have pent up in your life. It is also a story that reminds me of the most important things in life.



Rick Hoyt was read more...

Filed Under: Featured

Fun Friday: Bling for Your Blog

August 18, 2006 by Kami Huyse

I haven't done a Fun Friday in awhile. You know the saying, "All work and no play makes Jack a dull boy."

So, I took this very quick quick about my blog personality. And for those that, you won't be surprised to find out that I am an extrovert. However, I have toned down a bit, when I took the more involved Myers Briggs test over six years ago, I was off the charts for extrovert, now I can appreciate a hot cup of tea, a book and a quiet house to myself.


I am 70% Extrovert,
30% Introvert
You are quite outgoing; You are a social connector - read more...

Filed Under: Featured

Tactical Nightmare: Keeping Your Audience in Mind

August 17, 2006 by Kami Huyse


Northwest Airlines Airbus A319
Originally uploaded by gwilmore. It seems that sometimes communicators get so enamored with a tactical solution: ie., blogs, brochures and events, that they forget what they are trying to accomplish and how the people targeted for a tactic might respond.

It is why I am such a fan of the four-part public relations planning process: Research, Planning, Implementation, and Evaluation. read more...

Filed Under: Featured

Identity Campaign: Changing Your Corporate Image

August 16, 2006 by Kami Huyse

Aside from authoring Communication Overtones, I run a small boutique public relations firm in San Antonio, Texas. When I first started My PR Pro in 2002, I didn't need any marketing. I have been blessed with some great (and steady) clients.

However, I felt it was time to put up some more online real estate (as much as I love "Communication Overtones," it isn't a business site), and get an read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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