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New Technorati Tool: Explore the Magic Middle

February 15, 2006 by Kami Huyse

Here is another reason to make Technorati tags a part of every blog post. According to Dave Sifry in his State of the Blogoshere Part II, Technorati has added a new Explore feature. Of interest to the PR community, two of the explore categories are:

  • Explore:PR
  • Explore: public+relations

This new explore tool includes postings from A-listers, such as Steve Rubel in the PR space, but it also includes bloggers that Sifry names "the magic read more...

Filed Under: Featured

Case Study: Quantifying Love and Getting Coverage

February 14, 2006 by Kami Huyse

Cover: For the one I love

Inside: Each time I see you, hold you, think of you, here's what I do...I fall more deeply, madly, happily in love with you. Happy Valentine's Day

Hallmark is very good at this. They don’t just tell you about something, they also show you. While I am not crazy about this card (personally) it was a best seller at Hallmark last year. Did you get one?

By releasing internal research showing that an aspect of love (most people choose to read more...

Filed Under: Featured

Howard Stern vs. Oprah Winfrey: PR Wins!

February 10, 2006 by Kami Huyse







Get out your best pitch, Oprah has signed a $55 million deal over three years with XM Satellite Radio to start her own channel called, “Oprah and Friends.” The channel will read more...

Filed Under: Featured

Ethics Alert: PR Crisis at NASA

February 9, 2006 by Kami Huyse

Most of us know that good public relations practitioners facilitate access and operate in the background.

Apparently, George C. Deutsch, 24, didn’t see it that way. According to an Associated Press article, Deutsch restricted the press access to Jim Hansen, a noted NASA climate scientist, and insisted that a Web designer insert the word "theory" before any mention of the Big Bang.

I can understand that Deutsch might have some personal opinions about these topics, lots of people do, but his personal beliefs should not intrude on the read more...

Filed Under: Featured

Houston Blog Community Meet-up

February 8, 2006 by Kami Huyse

I will be in the Houston area next Monday, February 13, 2006, and John Wagner, who writes the On Message blog, is graciously hosting a blog community meet-up (dutch treat, of course).

If you are in the Houston area that day and want to come, please send an e-mail message to John, which is in his profile, or leave a comment in this post and we’ll get you on the notification list.

We will let you know where we will have it as we get closer and get an idea for how many will read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
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  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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