When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.
The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.
This was particularly evident during the pandemic when they served as first responders of sorts. read more...
How to Survive Major Changes in Social Media
You’ve probably noticed that there have been a lot of changes on social media platforms of late.
LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes.
If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...
Hacking Your Brain For Success
With many people feeling unsettled by all that’s going on in the world, Zoetica founder Kami Huyse decided to share some suggestions for how to train your brain and remain focused on what’s important to you. ⛅
(While in this post the words ‘brain’ and ‘mind’ are used interchangeably, the brain actually refers to the physical organ, whereas the mind refers to the faculties responsible for mental phenomena.)
Your Brain Has An Algorithm.
The reticular activating system (read more...
Marketing Secrets from a Celebrity and Brand Matchmaker
Have you ever wondered what it's like to work with celebrities? Ric Bachrach knows. He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact. Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success. Top Marketing Secrets Here are his top secrets and read more...
Easy Tips to Stay Visible on Social Media Without Burnout
Trying to balance the obligations we have toward clients and our own business can sometimes be a challenge. Client work must come first, but unless we carve out intentional and consistent time for ourselves, this neglect risks leading to stagnation and even business decline. In a recent livestream, Zoetica founder Kami Huyse spoke with Sheena Abraham, Persuasion Strategist at Carved Lemon LLC, about the simple strategies she uses to stay visible and keep her business pipeline flowing. Here is how Sheena transformed and grew read more...
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