I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview.
I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through mainstream media. Oh yes, I have been there.
However, the credibility that the third-party earned media conveys cannot be understated.
I have every reason to say nice things about myself, but a crusty reporter…not so much.
I was heartened by his acceptance of the idea that two-way communication with customers is valuable.
“It at least takes you out of the dream world,” Lutz said. “Corporations can fall into a trap of thinking that because we are such wonderful people that everyone likes us,” said Lutz.
If you are a communicator, watch the video, it will give you some idea of what the C-Suite finds important.