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A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters

August 12, 2008 by Kami Huyse

Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Search Engine Optimization for Dummies

August 8, 2008 by Kami Huyse

Once again, the numbers are in and the search engine reigns supreme. A new study out by Pew Internet Research shows that just under one-half (49%) of all Internet users report that use a search engine on a typical day.  This is up from one-third of all users in 2002. I am frankly surprised that the number isn't higher,and with search capability built into every browser, I wonder if some people use a search engine without even knowing it. What is clear to me is that the read more...

Filed Under: SocIal Media Tactics Tagged With: Social Media

In Search of Twitter Case Studies: Business Results Wanted

July 24, 2008 by Kami Huyse

  I really enjoy the list that Fluent Simplicity started in May with a pretty comprehensive list of companies with an active Twitter presence, but I have yet to see real business results reported out. For a long time I have been interested in how people are using Twitter for business, crisis and other useful applications.  I have heard many anecdotes but little in the way of hard business results. I am in search of these case studies.  If you know of any, drop me a line, or leave a read more...

Filed Under: SocIal Media Tactics, Social Networks

Online Privacy: Be Careful What You Search For and Fear Those Who ‘Protect’ You

July 11, 2008 by Kami Huyse

  If it wasn't bad enough that when I went into the field I had to explain to my dad what I did as a public relations professional, we now have the added problem of explaining to Congress the intricacies of online privacy issues. I have been following the action in the Senate this week as they held a hearing with big boys Google and Microsoft, along with Facebook and NebuAd - whose technologies were under scrutiny. Facebook was under the gun for Beacon, the Facebook technology that reported purchases that people made in their profile without read more...

Filed Under: Industry Trends, SocIal Media Tactics

Three Ways to Use Twitter (Microblogging) to Keep Up With Technology and Trends

June 9, 2008 by Kami Huyse

  First, let me say that I don't feel that Twitter is a panacea.  However, what it does it does very well (that is when it works at all). Let me further say that Pownce, Jaiku and the new Plurk may all be good choices for you. I have stuck with Twitter because of the way that I use it, and because there is a critical mass on that service. read more...

Filed Under: Cool Tools, SocIal Media Tactics

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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