I have always disliked the phrase “self made man” because in my experience I have never met one. Ever. We have this vision of a Galt-esque intellectual warrior who single handedly drives to success. And while this archetype may exist, they don’t achieve this success without innumerable amounts of assistance from people. - Ed Schipul If we are completely honest with ourselves we will readily admit that we need others to succeed. Success is a funny read more...
A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog
Imagine that it's Christmas morning. The room smells of mulled cider mixed with pine and a touch of cedar from the fireplace - which is merrily crackling and lighting up the room. Someone hands you a package and you shake it a bit. It says, "From Santa" on the tag. Now you are getting a little bit excited about what might be inside. You carefully open the paper. You have written a letter to Santa asking him for a number of things, but you really want a new iPod. You open the box lid and read more...
Case Study: Cause Marketing for Darfur, the Viral Spread of a Call to Action
The practice of public relations can be a powerful force, but it is not used for the general good as often as it should. Certainly, we have the practice of Corporate Social Responsibility and a myriad of non-profits that use public relations to advance their worthy causes, but how often do we make a real difference with our daily work. Blogs like those of Beth Kanter and the Cone agency's Do You Stand for Something? are on the forefront of cause marketing and public relations for the good. But generally this kind of PR is less "sexy" and read more...
The Doldrums: Finding Inspiration in an Overcrowded Information Society
It happens to everyone. One moment you are sailing along, at the top of your game, and you hit the doldrums. The doldrums is not just a colloquial saying, it is also a place located between 5° north and 5° south of the equator. It is also known as the Intertropical Convergence Zone or ITCZ. It is a place that sailors dread because they read more...
The Permanent Campaign: Why Political Communication is Competitive
I am one of those truly independent voters. I do not closely identify with either the Republican or the Democratic parties and most of the time I vote quite reluctantly, knowing that I will always have to sacrifice some of my more closely held beliefs no matter whom I choose. I have often wished for a more centric third party. While the Green party and the Libertarian parties have made very limited inroads into the political scene, both are at the fringes and will never command the majorities needed to win an election. However, they do have read more...
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