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Is PR Paid to Lie? The Two Paradigms of Public Relations

June 2, 2008 by Kami Huyse

The pundits and the PR community are all sharpening their pencils and will be read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Strategy: Become a Communication Artist

May 27, 2008 by Kami Huyse

  One of my most vivid memories of high school English was when the teacher would ask us to "diagram a sentence." I learned that there are three logical steps: Know the rules; Identify the parts; and Reconstruct and create the sentence. By following these rules, over and over, it became possible to see words, and their various constructions, as building blocks from which creativity could flow. In considering this, it occurred to me that the strategic approach to communication requires the same basic steps. Step 1: Know the read more...

Filed Under: SocIal Media Tactics, Strategy, Zoetica Talks DNA Tagged With: social media

Reputation Management in A Google World

May 16, 2008 by Kami Huyse

  Yesterday I had the pleasure of participating in a PRSA teleseminar about online reputation management with Lee Odden of Toprank Marketing. You should also be sure to subscribe to his blog, and if you use Twitter, to follow him there as well.  His insights are always interesting and he is a wealth of resources.  One thing I learned about during our seminar was a new read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Public Relations

Case Study: ROI of Social Media Campaign for SeaWorld San Antonio – A Year Later

April 18, 2008 by Kami Huyse

SeaWorld Journey to Atlantis ROI

SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...

Filed Under: Measurement, Portfolio, SocIal Media Tactics

Crowdsourcing Government: Let the Rabble Prevail and the Ideas Flow

April 14, 2008 by Kami Huyse

  Sometimes the fact that our society has come to expect the ability to give instant feedback and share ideas comes into sharp focus. Blame it on Amazon.com and its instant feedback mechanism, which has since become ubiquitous across the Internet. The Big Idea Case in point is an idea I have for the United States Postal Service that I have nowhere to send. As I have prepared for my move to Houston, in addition to being buried in boxes I have also started to ponder how I will set up my read more...

Filed Under: SocIal Media Tactics Tagged With: Public Affairs

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

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