Zoetica Media

News Flash: You Don’t Own Your Personal Brand or Your Reputation

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  In the past, I have watched as many people have given great advice on creating your personal brand. But to be honest, I have never been all that comfortable with this aspect of the social media twist on public relations. Being a consultant, I know that it is imperative that I am known and respected for my skills and insights. Otherwise why would anyone hire me? read more...

The Future of Corporate Blogs is About Communication, Not Tools

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  Earlier this week I served on a panel at SXSW called The Future of Blogs with Lionel Menchaca, the lead blogger at Direct2Dell; Mario Sundar, the community evangelist at LinkedIn and was moderated by Mack Collier, a talented marketer and blogger at the Viral Garden. There are some great overviews of the session from live bloggers:

Case Study: The Importance of a Reliable Web Presence During a Crisis

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  Ike Pigott and I recently gave a seminar on Using Social Media in a Crisis, and one of the participants asked me this follow-up question: I'm wondering if you can point me to some resources that talk about how valuable a website is in getting information to customers/key audiences (crisis situations and otherwise). I'm looking for statistics or well-written articles that I can incorporate into a presentation on the importance of a strong read more...

Social Media Only Matters When It’s Personal

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  Sometimes as public relations professionals and marketers, we forget the very real human relations aspect that is the real magic of social media tools. The phrase, "the conversation" has become overused, but the truth is that people are having little conversations every day. I am a big proponent of measuring results and looking for a great business case for incorporating social media into a campaign.  But this last week reminded me at a personal level that social media facilitates building a network. A network that read more...

The Virtual Office: People That Work From Home Don’t Wear Pajamas

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  At least not most days... On Friday Red/Write Web carried an excellent article about the Work From Home generation.  And while I agreed with much of the article, the part about heading to your personal computer in your PJs made light of the fact that working at home - for an employer or for yourself - is serious business. So, You Want to Work From Home? I often talk to public relations professionals that are enamored by the idea of starting their own read more...

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