SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...
Crowdsourcing Government: Let the Rabble Prevail and the Ideas Flow
Sometimes the fact that our society has come to expect the ability to give instant feedback and share ideas comes into sharp focus. Blame it on Amazon.com and its instant feedback mechanism, which has since become ubiquitous across the Internet. The Big Idea Case in point is an idea I have for the United States Postal Service that I have nowhere to send. As I have prepared for my move to Houston, in addition to being buried in boxes I have also started to ponder how I will set up my read more...
News Flash: You Don’t Own Your Personal Brand or Your Reputation
In the past, I have watched as many people have given great advice on creating your personal brand. But to be honest, I have never been all that comfortable with this aspect of the social media twist on public relations. Being a consultant, I know that it is imperative that I am known and respected for my skills and insights. Otherwise why would anyone hire me? read more...
The Future of Corporate Blogs is About Communication, Not Tools
Earlier this week I served on a panel at SXSW called The Future of Blogs with Lionel Menchaca, the lead blogger at Direct2Dell; Mario Sundar, the community evangelist at LinkedIn and was moderated by Mack Collier, a talented marketer and blogger at the Viral Garden. There are some great overviews of the session from live bloggers:
- Scott Monty was pretty read more...
Case Study: The Importance of a Reliable Web Presence During a Crisis
Ike Pigott and I recently gave a seminar on Using Social Media in a Crisis, and one of the participants asked me this follow-up question: I'm wondering if you can point me to some resources that talk about how valuable a website is in getting information to customers/key audiences (crisis situations and otherwise). I'm looking for statistics or well-written articles that I can incorporate into a presentation on the importance of a strong read more...
- « Previous Page
- 1
- …
- 15
- 16
- 17
- 18
- 19
- …
- 26
- Next Page »